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2.4 Metered Market Rating Up 60 Percent from Last Year
ESPN’s telecast of the Boston Celtics victory over the Cleveland Cavaliers on Wednesday delivered a 2.4 metered market rating, according to Nielsen. It matches two Christmas telecasts as the highest-rated NBA regular season game on ESPN in nearly two years.
The 2.4 rating is up 60 percent from a 1.5 rating for last year’s comparable game – Cleveland vs. Chicago. Last night’s telecast peaked with a 2.7 rating between 9:30-10 p.m. ET. In the Cleveland market, the game delivered a 6.2 rating, the best since a Cleveland-Miami matchup on ESPN drew a 6.4 on October 30, 2015. Wednesday’s telecast generated a 4.2 local rating in Boston, which is the second best rating on ESPN this season in the market.
The last time ESPN drew a higher rating for an NBA regular season game was on April 13, 2016, when the Golden State Warriors set the all-time regular season wins record. That telecast drew a 2.7. Wednesday’s 2.4 rating is even with the Philadelphia-New York Christmas 2017 rating and the Boston-New York Christmas 2016 rating.
IT'S A MOVEMENT