ÁLVARO SOLER “LA CINTURA” OUT NOW ON UMG GERMANY/ INTERSCOPE RECORDS

March 29, 2018 — (Santa Monica, CA) — Today marks the release of “La Cintura,” the long-awaited single from Álvaro Soler’s upcoming second album, Colores. The first single off Soler’s second album and the accompanying music video arrives via UMG Germany/ Interscope Records.

Watch the video for “La Cintura” HERE.

“La Cintura”, translated to “the waist” in English, relates the story of a man, presumably Soler, himself, who can’t dance—the waist being the focal point—and asks a woman for assistance in guiding his hips.

“When I wrote the song, I kept thinking I still need to take ‘La Cintura’ (hips) out of the chorus, because it’s not me at all. I’m quite tall and lanky, and absolutely not a dancer. But then I thought, why not use my own insecurity – basically the fact that it looks ridiculous when I dance – and write about it. If I’m just honest, maybe it’ll become a strength in the end…” states Soler regarding the song’s content.

Shot in Cuba, the music video carries the same element of playfulness as the soon-to-be hit single. A crowd-pleaser and sure to be summer hit, the song celebrates and welcomes all dancers.

Alvaro Soler: “La Cintura” eSingle + “Mar De Colores” 
Retail: http://smarturl.it/MarDeColores
Amazon: http://smarturl.it/MarDeColores/amazonmusicbuy
Apple Music: http://smarturl.it/LaCintura/applemusic
Google: http://smarturl.it/MarDeColores/googleplay
iTunes: http://smarturl.it/MarDeColores/itunes
Spotify: http://smarturl.it/LaCintura/spotify
Tidal: http://smarturl.it/LaCintura/tidal

About Álvaro Soler

Spanish singer and songwriter Álvaro Soler was born in Barcelona to a Spanish mother and German father. Demonstrating an early interest in music, Soler played music with his brother at a young age and eventually played in their pop group, Urban Lights, which was featured on the Spanish game show ¡Tú Sí Que Vales!

Equipped with 6 languages and raised in a multilingual household, Soler put these skills to use while living in Tokyo for a decade, returning to Barcelona to study Industrial Design, and ultimately moving to Berlin to record his solo debut. His 2015 debut resulted in a platinum single “El Mismo Sol”, which later included an additional version featuring Jennifer Lopez. The multi-instrumentalist has received over 30 international gold, platinum, and diamond awards and has been awarded the illustrious European Border Breakers Award. Soler has over 350 million streams on Spotify along with 1.7 million subscribers and 800 million viewers on Youtube.

In 2016, Soler released his debut album, Eterno Agosto, which became a number one hit in Italy, Switzerland, and Poland—dominating top charts throughout Europe. His follow-up and biggest hit single-to-date, “Sofia,” was #1 in 17 countries and in the top 5 in 30 countries.

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