|Triple-Digit Growth for Digital and Social Audience
X Games Minneapolis 2018 content across ESPN’s television networks enjoyed double-digit growth on television, triple digit growth on digital and streaming services, and video growth across social media networks enjoyed triple digit growth across all pages. It marks the second-straight event to see double-digit growth, following the X Games Aspen event in January.
“After all of the collective effort the X Games team put into this production, it’s great to see the audience react so positively to the event and content,” said Tim Reed VP X Games. “The results are truly a testament to the top level performances of the athletes, musicians and artists that participated in the various events throughout the weekend.”