Lil Baby has dropped the video for his latest hit “Pure Cocaine” ahead of his upcoming The New Generation Tour starting March 13th in Houston. The video (directed by Edgar Esteves) follows Baby leaving an old life behind and enjoying his newfound success as a breakout rap star in a gorgeous, all-white mansion. The celebration is cut short when an old associate enters the party (plus a cameo by a recently-freed 21 Savage) and things start to get hot.
Next week Baby sets out on his headline The New Generation Tour alongside Quality Control label-mates City Girls, Jordan Hollywood and Marlo, plus additional support from Blueface, Rylo Rodriguez and 42 Dugg. His latest project Street Gossip (out now on Quality Control Music / Motown Records / Capitol Records / Wolfpack Global) has been streamed over 650 million times adding to his over 7 BILLION global streams across all projects. Lil Baby has solidified himself as a global hip-hop leader and one of the biggest names in music.