Doritos Partners With BET Awards’ 2019 Best New Artist Lil Baby To Hand-Pick Producers And Vocalists For The Next Big Hip Hop Track
Winners will secure their share of $100,000 and collaborate in-studio with Lil Baby
Starting today through September 8, fans can visit SparkTheBeat.com to download a unique sample track created by Quality Control Music artist Lil Baby, the creative mind behind the certified platinum debut album, “Harder Than Ever.” In fact, since the 2018 release, every project Lil Baby has released has hit RIAA Gold or Platinum status, and with 9 billion plus streams to his name, in only 2 years’ time, the Atlanta rapper has raised the bar with his real talk and infectious hooks.
Now through this partnership, beatmakers and vocalists can submit their expression of the completed track, which will be reviewed by an expert panel of judges, including Lil Baby himself. The panel will select one beat maker and one vocalist to collaborate in-studio with Lil Baby to record the final track.
“As a young rapper I know how an opportunity like this can help someone with a dream and the hustle. So I’m excited to work with Doritos and give back,” said Lil Baby. “I’ll be looking for real creativity and fire.”
This next level of boldness in music follows Doritos’ Super Bowl LIII TV commercial which included some of the hottest names in the industry, and last year’s “Doritos Blaze The Beat” competition where the brand partnered with music legends to select aspiring hip-hop artists to perform live on the big stage.
“Doritos is committed to igniting its fans’ passions which is why we’re thrilled to launch this year’s music competition, Spark The Beat. It was incredible how many ultra-talented up-and-coming artists we discovered through last year’s Blaze The Beat, so we’re raising the bar this year with the opportunity to collaborate with a musical artist to help them break into the music scene,” said Leslie Vesper, senior director of marketing, Frito-Lay North America. “Lil Baby is bound to bring unique advice and creative inspiration to the winners of the Spark The Beat competition as a rising hip-hop icon. We can’t wait to partner with him to bring this once-in-a-lifetime opportunity to Doritos fans.”
For more ways to get involved with the Spark The Beat program, consumers can purchase specially marked Doritos bags and enter the unique code found on each bag for a chance to win cool music gear and other fun prizes. For more information, visit SparkTheBeat.com or Doritos.com.
IT'S A MOVEMENT