While the state of Los Angeles’s music scene continues to be under constant debate, emerging Riverside artist 4L Javi returns to showcase his take on the area’s relaxed signature sound on “Playboy Freestyle.” With the opening line, “it ain’t easy being me, but they think so,” the singer and rapper exudes poised and laid-back energy while serving confident bars surrounded by close friends and women at a local house party.
With a clear influence from years of California house party rap, the rising Southern California native is paving his way in the industry by lacing his blend of Hip Hop and R&B music with melodic 808 patterns and heavy snaps. “Playboy Freestyle” sets the artist’s pace after the success of both “Love Letter” and “Valabasas” from his recent album Letters 2 U, which received praise organically from Pitchfork. While bringing in over 8 million streams across all digital platforms, 4L Javi is steadily increasing his visibility and brand since he began his career in 2018 with his debut project, No Sleep. Javi started ‘4L’ with longtime friend Thirty2, and the two describe it not only as a group of people but as a lifestyle. Javi says, “4L means everything is for life. Not just music related, with anything we do, the hustle and passion of whatever you want to do” Stay tuned to see Javi continue to prove why he should be considered alongside LA artists like Kalan.frfr, Blxst, and MCM Raymond.
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