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ALEC WIGDAHL RELEASES VIDEO FOR “COLOGNE”

Minnesota-bred singer/songwriter Alec Wigdahl shares a video for his infectious new single “Cologne” released via Internet Money Records / 10K Projects on March 20. “Cologne” finds the 19-year-old artist taking on a more beat-driven and dynamic pop sound — a perfect backdrop to his airy vocals and romantically tortured lyrics.  Directed by Hunter Lyon with creative direction from Stefan Kohli.

Produced by Wigdahl along with Internet Money founder Taz Taylor, Nick Mira (A Boogie wit da Hoodie, Kevin Gates, Juice WRLD), and OkTanner, “Cologne” marks a major departure from the stripped-down sonic palette of Strawberry— Wigdahl’s debut EP for Internet Money Records / 10K Projects, released last December. Despite its more elaborate production, “Cologne” offers up the same raw emotion that Wigdahl has always brought to his songwriting. As Wigdahl explains, that fearless honesty ultimately serves as a vehicle for personal connection.

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“I love the kind of songs that are incredibly specific to the artist’s life, but when you listen it hits you right in the chest — almost like it’s happening to you,” says Wigdahl. “In my own music I try to be as personal and vulnerable as I possibly can, so that everyone can feel like the song was made for them. I want them to feel like I’m narrating their story at the same time that I’m narrating mine.”

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Based in L.A. but originally from outside Minneapolis, Wigdahl took up songwriting at the age of 15, initially using music as a form of therapy. After teaching himself to play guitar by watching videos of his favorite musicians, he put out a self-produced EP called On My Mind his senior year of high school. Upon graduating he headed to Boston to study at Berklee College of Music, but quickly dropped out and returned home to enroll at the University of Minnesota, compelled to continue with his D.I.Y. approach to music. Those instincts proved to be right on target when the Internet Money team reached out to Wigdahl after discovering his songs on social media. By the end of last summer, Wigdahl had signing his deal with 10K Projects, and soon set to work on Strawberry.