Ashe Shares New Music Video For “Love Is Not Enough”
Ashe has shared her latest new music video for, “Love Is Not Enough,” from her acclaimed new debut album Ashlyn, out now on Mom + Pop Music. Watch “Love Is Not Enough” HERE and stream/download Ashlyn HERE. The track was co-written by Ashe, Taylor Goldsmith of celebrated band Dawes, Leroy “Big Taste” Clampitt and Sean Douglas, and produced by Clampitt (Justin Bieber, Lennon Stella). The video made its premiere at an invitation-only event at LA’s Winston House on August 5th, where Ashe also performed an intimate, acoustic set. The new video comes on the heels of Ashe’s triumphant performance at Lollapalooza last week.
The beautiful new music video for “Love Is Not Enough” was directed by Jason Lester (LAUV, Conan Gray) who also directed Ashe’s striking video for “Me Without You.” Conceptualized by Ashe, the clip was filmed at the exquisite Million Dollar Theatre in LA and follows Ashe through a colorful and elegantly choreographed dance sequence. Reminiscent of John Cassavetes and other mid-70’s American indie cinema, the video showcases large-scale emotions and unfolds as a compelling narrative with style and grace. Despite its old-time sensibility, the clip also allows Ashe’s originality and contemporary style to shine.
The deeply personal song is infused with a delicate balance of dreamy sensitivity and hard-won insight. Ashe comments, “’Love Is Not Enough’ is about the fact that ultimately, although love is so important and it’s the thing we dream most about, there’s so much more that goes into a successful relationship: respect, which is a huge one to me. It is really appreciating the other person. I think that when I was younger and I fell in love, I thought that’s all you needed. And now I don’t think it’s all you need. I think there’s a lot more that goes into making love last.”
Summer 2021 has been a busy time for Ashe. She has partnered with YouTube Music, who has selected her as their latest “Artist on the Rise.” As part of the program, a new short film was just released that leads fans on a journey through Ashe’s life as an artist, tackling her successes and failures as she finds her way back to herself. Watch it on Ashe’s Official YouTube Channel. In the film, Ashe invites fans to enjoy her one woman show where she illustrates her life lessons, from her childhood in San Jose, CA to her education at the prestigious Berklee College of music leading into her career as a songwriter in Nashville. YouTube’s Artist on the Rise (AOTR) emerging artist program spotlights music’s most coveted up-and-coming talent.
Ashe’s meteoric rise includes amassing over a whopping 1.5 billion streams, one million Instagram followers, over 9.5 million monthly Spotify listeners and 1.2 million TikTok followers, and notable collaborations with FINNEAS and Niall Horan. Most dates on Ashe’s 2022 headlining “Fault Line Tour” sold out within days a year in advance. A wildly diverse group of notables such Diane Keaton, Brian Wilson, Shawn Mendes, Camilla Cabello, Maggie Rogers, Dove Cameron, Arlo Parks and Sam Fischer have all taken to social media to sing her praises. Stereogum has praised her as a “wonderfully engaging writer with a flair for the dramatic,” while ELLE called her “an incredible lyricist” and Variety declared she’s a “giant young talent.” Ashe has dazzled TV audiences with her memorable performances on Today, Jimmy Kimmel Live!, The Late Late Show with James Corden, Late Night with Seth Meyers and Ellen. Read her recent features with Nylon and Euphoria, as well as her GRAMMY Museum Experience Mini-Masterclass and GRAMMY.COM’s video series Herbal Tea & White Sofas .