Today, Burberry reveals the next evolution of the TB Summer Monogram, designed by Chief Creative Officer Riccardo Tisci, with a new campaign starring the enigmatic Gisele Bündchen – celebrating the brand’s house code of duality.
The TB Summer Monogram campaign melds the past and the present to create a collision of iconicity, reflected in the print of the collection. In stills captured by Luigi & Iango, the iconic Gisele Bündchen adopts an effortless stance in front of unreleased portraits captured by the duo ten years prior. A relaxed pose asserts her inner confidence – a candid interpretation of beauty, exemplified through the collection.
‘I was so happy to see Riccardo again after such a long time and shooting with my sweet friends Luigi and Iango is always a blast. It was so special spending time with everyone, we had so much fun on set.’ – Gisele Bündchen
To bring this campaign to life, Riccardo worked with an iconic creative team, including photographers Luigi & Iango, stylist Suzanne Koller and make-up artist Georgi Sandev.
The collection unites two of Burberry’s icons to form a bold print that symbolises a synergy of the past and present. The classic Check merges with the TB Monogram – a motif introduced by Chief Creative Officer Riccardo Tisci. The collection for men and women, features a range of pieces including gabardine trench coats, silk-blend bomber jackets, silk dresses, cotton shirts, swimwear and sunglasses.
A mixture of heritage and modernity. A union of icons, focused on the future.
The new TB Summer Monogram collection is available to purchase online and in selected Burberry stores