Sharing just a snippet on TikTok, its sound has already inspired a staggering 300,000+ fan videos thus far. Now, the final recording pops up off as the perfect banger for besties to share. Coi’s fiery flows practically singe the beat before she delivers an unshakable hook. In the video, she gets dapper with her crew as she declares “that loyalty everything.”
Making her grand debut, Coi just took over New York Fashion Week. She rocked custom looks for both Moschino and Laquan Smith, and PAPER chronicled her domination this year.
Right now, she’s supporting Lil Baby and Lil Durk on The Back Outside Tour across North America. Check out the remaining dates below.
Leray’s last single, “Okay Yeah,” has amassed nearly 2 million streams to date. Uproxx praised the single, writing that Leray “extends her streak of consistent flexing by bragging about her wealth, shopping habits, and jewelry all while also brushing off her haters in the process.” Revolt wrote that Leray “has no plans of letting up.” Not to mention, “Okay Yeah” notably features on the blockbuster Madden 22 in-game and on the Official Soundtrack Album.
It arrives in the wake of her recent banger “At The Top” [feat. Kodak Black & Mustard]. To date, it has racked up over 4.2 million streams and earned widespread praise. UPROXX highlighted “variety of flows from the lilting melody of the hook to a Playboi Carti-esque, clipped cadence at the beginning of her verse,” and The Source assured “ Coi Leray is keeping her hot streak going.” HotNewHipHop put it best, “she’s only concerned with things that will help her ‘elevate,’ and she’s stuck to her word.” Not to mention, she stands out as among this year’s coveted XXL “Freshman Class.”
Coi Leray shows no signs of stopping or slowing down. In 2021, she served up “Bout Me.” Receiving critical acclaim, Complex praised her integration of “of pop and hip-hop worlds, with her oscillating between staccato raps and warbling, auto-tuned vocals,” and Hip Hop Weekly noted she “keeps the hits coming.”
It followed closely on the heels of the blockbuster music video for “BIG PURR (Prrd)” which recently earned RIAA Gold Certification. Right out of the gate, it racked up 1.7 million views in less than a week. HipHopDX raved, “One of 2021’s hottest collaborations has an even hotter video to match its Billboard-blazing hype,” and UPROXX put it best, “Coi Leray’s 2021 is off to a fantastic start.” It’s already amassed over 40 million total streams and counting.
Since its release, “BIG PURR (Prrd)” has spawned 660K-plus videos on TikTok with nearly 50 million views. The song has also charted on the Billboard Hot 100 and Rolling Stone Top 100 songs charts, where it continues to climb. Its predecessor “No More Parties” picked up her first gold plaque from the RIAA and scaled the Billboard Hot 100, where it’s ascending the top 30. It soundtracked nearly 500k videos on TikTok with over 71.5 million views. The “No More Parties (Remix)” music video remains in the Top 10 most watched videos on VEVO and a fixture in mtvU’s rotation.
Coi also made her television debut on The Tonight Show Starring Jimmy Fallon with a performance of “No More Parties.”
Accelerating her rapid rise, Coi holds a spot in the Top 5 of the Billboard Emerging Artists chart and on Rolling Stone’s Breakthrough 25. Additionally, Billboard christened her the “R&B/Hip-Hop Rookie of the Month.” Continuing her takeover, she spoke to Complex and In The Know about “first date style” and unveiled how to make hot banana pudding on the fan favorite original content series Cooking with Coi Leray. She also graced the lineup of Rolling Loud in Miami on July 24. What’s more, Coi has received public support from industry heavy weights such as Drake, Megan The Stallion, Cardi B and CityGirls– JT & Yung Miami.
Coi Leray also stars in a new campaign for the SKIMS “Cozy Collection” by Kim Kardashian West. For the campaign, Coi Leray modeled the new collection and linked up with singer Destiny Rodgers for a special SKIMS TikTok to Destiny’s song, “Tom Boy” which was reposted on Instagram stories and praised by Kim Kardashian West. Coi can be seen in the official video for the revamped single.
Stay tuned for more exciting news to come from Coi Leray as she continues to ascend into viral superstardom!
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