Cry In The Club To I M U R’s New Single + Video “Sad Girls Club” Out Today
THIRD ALBUM
MY MOLECULES
DUE OUT ON JUNE 25, 2021
Vancouver’s genre-blending make-out music-making trio, I M U R, share their latest single, “Sad Girls Club,” today along with a new music video. It’s the crying in the club moment of the summer wrapped into a song. With the imminent release of their third album, My Molecules, due out June 25, 2021, the new track by the unsigned band continues to serve up a mix of pop, electro-pop and R&B that is truly their own. The band consistently “tackle unconventional sexuality and timeless R&B grooves,” as Noisey puts it.
I M U R’s singer and songwriter, Jenny Lea, describes the single, saying, “Sad Girls Club is about the trickery our subconscious mind plays on us when we’re feeling low. It’s about Self-deprecation, unworthiness, and being burdensome.” Producer and multi-instrumentalist Amine Bouzaher adds, “Ironically, a lot of negative thoughts combined to create an epic, dark banger, and we were able to pour all of those feelings into the production of the track. It’s always amazing to see what incredible art and positivity can come from channeling negative thoughts and feelings.” Producer/guitarist Mikey J Blige encapsulates the overall vibe and says, “It’s ok at any age to feel like an emo kid that loves pop music AND trap music.”
“Sad Girls Club” was inspired by the first month of quarantine, when all of Lea’s daily distractions came to a halt, and a lot of her demons came to visit. The constant self-doubt, depression and addiction patterns in her life quickly bubbled up when she didn’t feel she had purpose. Writer’s block became a harsh reality. She says, “Sad Girls Club was my break-through from the block, but also by expressing my fears in a tangible way, it helped to pull me out of the mud.”
That heaviness that the song embodies and the emotional weight of doubt, depression and addiction is woven into the video. Lea literally wore 80 pounds of boat chains for hours. The tattoo she got was real and so was the hour-long shower she took after. Lea says, “I think it was the heaviness that sometimes comes along with being real and being honest. Just because you’re being honest doesn’t mean that it’s gonna be a happy ending Disney princess movie.”
The new single follows the first taste from the forthcoming album, “Case of You,” a song that came complete with an exhilarating, sultry and queer video that is inspired by the early moments of pursuit in a new relationship. It’s about the highs you get with a newly acquainted lover and the infatuation that can come with the territory. “Case of You” pays homage to Canadian singer-songwriter Joni Mitchell, whose songs had a heavy impact on Lea growing up. Describing the song, Lea says, “‘Case of You is a song about remembering those first few moments when you were falling in love. A snapshot of flirtation, infatuation, and living in the moment.”
Using the two singles that are out now as a guide, it’s clear that the upcoming My Molecules LP will not only be a very personal journey into Lea’s life, but also have a thread of realness that is undeniable for anyone who’s experienced love, loss and everything in between. From Spotify Viral 50 Billboard Chart success and multiple millions of streams to winning Electronic Artist of the Year at Western Canadian Music Awards in 2019 to sync placements with Working’ Moms, Wynona Earp, Wu Assassins, Good Trouble, Snowpiercer, Patagonia, Lululemon and many more, it’s safe to say this album is highly anticipated. “I M U R are a full-time gig,” Exclaim! says, and this exact principle of treating the band as a business is paramount for the project.
Although touring is on hold still, I M U R will be doing a special performance on July 3, 2021; so mark the calendar for their virtual show: My Molecules the Experience (from Blue Light Studios in Vancouver). Be on the lookout for more from I M U R and stay tuned for My Molecules on June 25, 2021.