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ERIKA SIROLA ANNOUNCES SIGNING TO ELEKTRA RECORDS

ERIKA SIROLA ANNOUNCES SIGNING TO ELEKTRA RECORDS

23-year-old Finland native Erika Sirola has announced her signing to Elektra Records and shared debut single “End Of The Day”. The news was shared exclusively this morning via Consequence, who raved, “‘End Of The Day’ embodies Sirola’s unique voice. Starting as a soft-spoken piano ballad, it soon falls into a world of dramatic synth pads and a drumbeat that sounds like it’s ripped from a club hit — all without losing its emotionality.”

Opening in stark simplicity then slowly building to a glorious whirlwind of fast and frantic beats, “End Of The Day” tilts heartbreak into something strangely sublime. The single is available now on all streaming services and is accompanied by a captivating performance video directed by Nico Paolillo, which is streaming on Erika’s official YouTube channel. In addition to being a longtime piano player, guitarist, and clothing designer, Sirola is also a talented visual artist and designed the accompanying mixed-media single art.

“I’m thrilled to finally announce my signing with Elektra and get my music out into the world – I couldn’t have asked for a better team to back my art,” adds Erika. “I wrote ‘End Of The Day’ at a time when I felt like I couldn’t hold onto anything or grow roots anywhere. I love how you feel like the song’s ending, then it launches into this very grandiose ambient soundscape.”

Stay tuned for more from Erika Sirola soon.

IMPRINTent, IMPRINT Entertainment, YOUR CULTURE HUB, Erika Sirola, Sydney Sirola, New Music Releases, Entertainment News, Pop Music, Pop Artist, Pop, Elektra Records, Consequence, Nico Paolillo, Elektra Music Group

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