Late last year, Nashville newcomer Foster caught the attention of millions with the release of “fools (can’t help falling in love)” featuring rising artist Sody. Today, fans are treated to the official video for the song.The cinematic visual encompasses the mixed emotions of the track and stars both Foster and Sody who filmed their parts in Nashville and the UK, respectively.

“fools (can’t help falling in love)” has already garnered more than 36 million views on TikTok alone and over 13 million plays across other streaming platforms. The 23-year-old takes Elvis’ timeless hit, which celebrates its 60th anniversary this year, and transforms it into an even more easy-to-love, lo-fi hip hop anthem. Produced by Columbia label-mate Sarcastic Sounds, Foster’s rework modernizes the original track’s core messages of lovelorn yearning, self-doubt, and joy into one of modern-day unrequited love, which is amplified by the emotion-packed video.

Speaking about “fools (can’t help falling in love),” Foster recounts how the song came to be: “There was something about the night I first started writing ‘fools (can’t help falling in love).’ I was alone in my car parked in the rain listening to the beat (produced by Sarcastic Sounds), when the lyrics in the sample just struck a chord with me. I had heard the song [‘Can’t Help Falling in Love’] a million times before; but, in this moment, it felt different. It sparked a lot of emotion and inspiration for me, and I started thinking about how often I ‘rush in’ like a fool and end up falling into a one sided love-story with girls who are way out of my league. That’s something I deal with on a regular basis and it comes with a lot of emotional consequences. So I really wanted to capture exactly that, and try to add a new element to the original song that people like me could relate to on a deeper level.​”

Foster was excited when he found out about Sody. After the initial connections were made, Sody listened and instantly fell in love with Foster’s version of a song she already loved. She explains, “the original has a special place in my heart, so when I heard Foster’s version in lockdown, I was immediately drawn to it. It was a pleasure to sing on it and I can’t wait for everyone to hear it!”​