Emerging as an artist-to-watch on the heels of widespread independent success, buzzing New Jersey phenomenon GROOVY unveils his debut jersey luv (turn me on) EP out now via Warner Records. It notably marks his first official release for the label. To celebrate the project’s arrival, he also shared the official music video for his breakout single and the title track “jersey luv (turn me on)”.
On the track, a pulsating bass line and neon synths entwine beneath his dynamic vocal delivery, fusing R&B and energetic Jersey club. During breathy verses, he confesses, “You make me feel alive,” only to give into the moment further, “Girl, you don’t know what you do to me.” In the cinematic visual, he cruises the streets in a white convertible as his female passenger dances in the seat. The action spirals out of control as more ladies join him on this wild ride.
The jersey luv (turn me on) EP boasts the original track in addition to Sped Up, Slowed Down, and Instrumental versions. The full tracklisting is below.
“jersey luv (turn me on)” has notably popped off as a phenomenon. It impressively sold over 155K single equivalent units, piled up 30 million streams and counting, and averaged north of 1.2 million streams per week since July. Plus, it continues to run TikTok where it inspired 457k “creates” and 1.1 billion views.
Meanwhile, GROOVY has already earned enthusiastic critical praise. Earmilk praised, “The “luv” on “jersey luv” runs deeper than chill soulful tracks, it’s a sonic testament to grow with your city,” and BET hailed, “It’s one of our new favorites!”
1. jersey luv (turn me on)
2. jersey luv
3. jersey luv (Sped Up)
4. jersey (Slowed Down)
5. jersey luv (Instrumental)