GROUNDBREAKING ALTERNATIVE ARTIST SAM AUSTINS RELEASES NEW SINGLE “KEEP YOU COMPANY”

OFF FORTHCOMING EP DUE MAY 19 VIA ATLANTIC RECORDS

RECENTLY NAMED TO THE NME 100: ‘ESSENTIAL EMERGING ARTISTS FOR 2023’

PRE-SAVE EP HERE

Groundbreaking alternative singer-songwriter/model/artist Sam Austins returns with his first new music of 2023 – “Keep You Company” – the magnetic lead single off his forthcoming EP, due May 19 via Atlantic Records (pre-save HERE). Opening with an addictively catchy guitar line, “Keep You Company” perfectly introduces us to the unforgettable, genre-bending world that Sam Austins continues to build with each project he unveils. 

Recently named to the highly-regarded NME 100 (‘essential emerging artists for 2023’), the Detroit-born, LA-based musician has become known for effortlessly merging sounds and influences, “incorporat[ing] indie, psych, R&B and beyond,” and proving himself to be “a true Gen Z chameleon,” according to the UK publication. 

“This song is inspired by the feeling of wanting acknowledgment from someone I deeply care for, and reaching out for their attention,” Austins shares of today’s release. “I’m letting that person know I need them and will cherish them, if they decide to step into my life. These thoughts became a loud, brash voice of edge and bravado, and manifested in a channeling of a forlorn rockstar, desperately crooning out into the world for this person they truly loved.”

Keep You Company” follows “Dancing With The Devil” and “Matador” – two standout singles that Austins released in the fall of 2022, before embarking on his first-ever North American tour, supporting beloved indie artist Dora Jar. That tour saw Austins stop in cities from Boston to Chicago to San Francisco, and included sold-out shows at NYC’s iconic Bowery Ballroom, as well as LA’s storied Troubadour, where the run culminated. 

Austins’ forthcoming May release marks the first EP that the artist has shared since his standout, debut mixtape, 2021’s HOMELESS STAR, which featured top single “JOY FOR YOUTH” with Atlantic labelmate Sir Chloe. Since he first arrived onto the scene, Sam Austins has become known for crafting music that’s simultaneously uplifting and melancholic, vulnerable and wildly inventive – an ability that’s been recognized with playlist adds from New Music Friday, Lorem, and Apple Music’s New Music Daily, sync placement on HBO’s Euphoria, and a slot at Lollapalooza last summer.

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