ANNOUNCES NEW EP LIFE AT IT’S FINEST
18-year-old Boston-born and Atlanta-based rapper Guwop Reign uncovers a new single entitled “Flawless,” the first single from his upcoming EP Life At It’s Finest. It is available at all DSP’s via Galactic Records/Republic Records now.
On the track, string samples blanket a skittering beat as his melodic flow takes flight. He delivers each line with conviction before locking into a chantable chorus punctuated by airy and effervescent harmonies.
It’s a worthy follow-up to his most recent single “Need Me.” Of the latter, iHipHop raved, “Guwop hits addictive melodies and quick flows, matching the energy of the production,” and Banger of the Day promised “you’ll have to be hitting repeat on this one plenty of times this summer.” Not to mention, it earned plugs from 360 Magazine, Enigma Online, and more. The song continues a prolific streak highlighted by “Forgot It” and “Super Pain.”
With every move, asserts himself as “Flawless” new talent.
Thus far, Guwop Reign has eclipsed 5 million-plus Soundcloud streams and earned glowing endorsements from tastemakers with Lyrical Lemonade crowning him “one of 2020’s standout stars.” Last year, he rolled through with a string of anthems, including “Demeanor.” Additionally, his fan favorite “Mulan 2” raked in a ton of streams. Lyrical Lemonade proclaimed, “The Atlanta native’s massive range shines and he is able to easily manipulate pitch and cadence to keep his songs continually interesting and simultaneously sonically pleasing.” Meanwhile, The Daily Chiefers commented, “Atlanta’s own Guwop Reign is in the fast lane and firing off nothing but bangers in 2020.”
Music encodes life’s most important lessons. Beneath the beats and between the bars, Guwop Reign confronts the struggles of youth, depression, anxiety, friends-turned-into-foes, and relationships with a level of wisdom and perspective that belies his 16 years. The Boston-born and Atlanta-based rapper flows with the intensity of an open wound as he tightly grips each melody. Streamed nearly four million times on Soundcloud, Reign built an avid fan base with one independent anthem after another including “Money Talk,” “Fly,” and “No Love” plus tastemaker praise from Lyrical Lemonade and Elevator Magazine. Landing a deal with Galactic Records in partnership with Republic Records the young prodigy released his single “Mulan 2” in 2020 and prepares to make his full-length debut for the label. Drawing on diverse influences such as Tupac, Future, Young Thug, and Rihanna, he asserts himself as a melodic hip-hop force ready for the spotlight.