INCLUDES GUEST FEATURES FROM
KHALID, GRIFF, PINK SWEAT$, NIKI & MORE
HONNE have released their much-anticipated new album, ‘Let’s Just Say The World Ended A Week From Now, What Would You Do?’ – a record that celebrates a new era of music from one of the UK’s most inventive and original outfits.
‘Let’s Just Say The World Ended A Week From Now, What Would You Do?’ forms HONNE’s third studio album following critically acclaimed LPs, ‘Warm On A Cold Night’ (2016) and ‘Love Me / Love Me Not’ (2018), as well as ‘no song without you’ – a surprise 14-track mixtape released last summer.
Written throughout the course of 2020, ‘Let’s Just Say The World Ended A Week From Now, What Would You Do?’ captures HONNE in limitless full bloom – as songwriters, producers and collaborators. “In the past, we’ve limited ourselves”, HONNE explain. “We might get to a section of a song and things are getting really exciting, but we then pull ourselves back and say, ‘Can we really do that?’. Now, we’ve sidestepped the rules and done whatever we wanted to do.”
This sense of freedom permeates the tracklist, which is defined as much by its eye-catching collaborations – Khalid (‘Three Strikes’), BRITS Rising Star, Griff (‘Back On Top’), 88 Rising’s NIKI (‘Coming Home’) – as it is by its musicianship, glistening pop feel and intelligent song-writing; Sam Smith & jazz prodigy Reuben James (‘Back On Top’), MNEK (‘Easy On Me’) and Arlo Parks (‘Now I’m Alone’) also co-wrote songs on the album.
Bold and ambitious, and boosted by a series of superb, thematic visuals for album singles ‘What Would You Do?’ ft. Pink Sweat$ (directed by Ian Robertson) and ‘Coming Home’ ft. NIKI (directed by Jay Green), ‘Let’s Just Say The World Ended A Week From Now, What Would You Do?’ brings together everything HONNE have worked towards so far, while simultaneously pushing their music into broad and exciting new spaces.