Puerto Rican-born, Texas-raised artist iann dior returns with new single and music video “Holding On,” out now via 10K Projects. The single arrives at the end of a breakthrough year for the young singer and rapper. iann began 2020 with “Sick and Tired” featuring Machine Gun Kelly and Travis Barker, followed by his EP I’m Gone; a diverse, 9-track offering that features the Gold certified rap hit “Prospect” featuring Lil Baby. iann is also featured on 24KGoldn’s “Mood” which currently sits at #1 on the Billboard Hot 100 for its fourth week. iann’s 2020 successes earned him the #1 spot on Billboard’s Emerging Artist chart and his first ever platinum-selling record with “Mood.”
In “Holding On,” produced by Omer Fedi, Andrew Luce, Blake Slatkin and Kbeazy, iann sings and raps of a love he cannot let go of over strummed electric guitar. Watch the accompanying music video, directed by Cian Moore and Nolan Riddle below.
Born in Puerto Rico and raised in Corpus Christi, Texas, iann dior (born Michael Ian Olmo) found instant success with the first song he ever wrote which earned 10,000 plays in its first week. The song caught the ear of Internet Money’s Taz Taylor, who invited him out to L.A. to work with the producer and artist collective. Shortly thereafter, iann quickly went from high school grad to label signee, inking a deal with Elliot Grainge’s 10K Projects in early 2019. He first established himself as a lo-fi hip hop artist to watch with early songs like “cutthroat” and “emotions”, each of which racked up millions of streams.
iann went on to release “gone girl” featuring fellow 10K signee Trippie Redd; a midtempo, guitar-driven track which soon became RIAA-certified gold and provided a perfect lead up to his debut album Industry Plant. The album featured his first collaborations with rock stars like Travis Barker and showed off his ability to shapeshift from emcee to emo rock writer with ease. By mid-2020, just as he dropped his EP I’m Gone, iann was featured on 24KGoldn’s semi-pop, semi-rap song “Mood.” The infectious single immediately began to climb the charts, becoming the duo’s first #1 on Billboard’s Hot 100 chart, and earning iann the #1 spot on Billboard’s Emerging Artists chart. As he prepares to release new music in 2021, the now-platinum selling artist assures his fans this is only the beginning.