Atlanta rapper J.I.D has been taking over the internet with what’s now being coined the “Surround Sound” challenge with fans taping phones up onto the ceiling pulling in friends (and at times coworkers) to compete on who has the best creative. The challenge has resonated worldwide with everyone from Aston Martin F1 pit crew (watch here), to NFL’s Jacksonville Jaguars (watch here) and internet famous “Retirement House” completing the birds eye view video contributing to over 1.6 billion views and over 283,000 creates on TikTok alone.
The trend has directly contributed to consumption globally with the song reaching 1.2 million daily streams across the world and re-entering the Top 200 Global and U.S. Spotify charts this month. The Platinum certified song is off J.I.D’s critically acclaimed album, The Forever Story (Dreamville/Interscope). The album debuted at #12 on the Billboard Hot 200 when it first released last year.
Fans in South Africa will be able to catch J.I.D live this Friday when he headlines Rocking The Daisies Festival in Cape Town.
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