“The visible effect made on a surface by pressure”

Joy Crookes shares video ‘Skin’, album out on October 15th

Joy Crookes has shared the beautiful video for ‘Skin’, the title track from her much anticipated debut album due for release on October 15th via Insanity Records. The moving video for ‘Skin’, directed by NONO, sees Joy marooned on a bed beside a sleeping figure, travelling across the dark streets of London. “‘Skin’ is one of my most vulnerable songs on my album so when it came to making the video, it only felt right that it was a genuine depiction of it,” explains Joy. “The song is about someone very close to me who thought life wasn’t worth living during a dark time. When it came to the video, it felt necessary to include that person in it. I asked him sincerely and I was incredibly grateful when he chose to participate. The making of the video created an ownership and healing of that difficult time we both lived through. The intensity that was generated from it being a real-life experience for the both of us translates into the video because ultimately it is real. This autobiographical way of making work is hard emotionally but undeniably my favourite way of making art. Nono was so integral in this, as not only is he a fantastic director but a sensitive and empathetic character that made telling a story as difficult as ‘Skin’, a cathartic experience.

With Joy credited as an executive producer on the album, alongside the formidable Blue May (Kano, Blood Orange), Skin is a hugely personal, gamechanging body of work from one of the UK’s boldest and brightest young talents. The album features lead single ‘Feet Don’t Fail Me Now’; bright and breezy on the surface, with a thumping, addictive bassline, the track is full of blistering irony, in which Joy explores the pitfalls of online activism. ‘Feet Don’t Fail Me Now’ premiered as Annie Mac’s Hottest Record on BBC Radio 1 last month, and went on to be both Annie and Clara Amfo’s Tune of the Week, as well as winning praise from the likes of the Observer, NME, Billboard, Sunday Times Culture, and more. Its accompanying video, directed by Taz Tron Delix (Stormzy, Headie One, Berwyn), is truly celebratory, shot around London featuring Joy and a supporting cast reflective of the multicultural landscape of Joy’s hometown. Skin’s album artwork is shot by Carlota Guerrero, who has previously worked with Arca, Chloe x Halle, and Solange for all of her imagery for A Seat At The Table.

IMPRINTent, IMPRINT Entertainment, YOUR CULTURE HUB, Joy Crookes, Toast Press, South London, London, Insanity Records, NONO,
Joy’s debut album Skin is a collection of songs built and honed throughout her adolescence and into her early twenties, and finessed last year within the most turbulent of circumstances. Touching on topics such as mental health, relationships, and politics all with grace and sensitivity, Joy has created what can only be described as a truly special body of work that is both perfectly of the moment, and entirely timeless. Joy explains “Skin is my debut album and the proudest work I have made to date. It is an auto biographical body of work covering subjects from casual sex to generational trauma, abuse of power and mental health.