PLAY THE GAME:
Today one of the most beloved basketball players in the country, Kawhi Leonard, releases a new video game for his latest song “Waves” featuring Gunna and Polo G from his upcoming Culture Jam project. Rooted in nostalgia, the game was inspired by the classic game, NBA Jam, and transforms the player into a basketball star. The game was imagined by the Krool Toys crew who have also designed video games for Lil Uzi Vert, Future, Rod Wave and others. Preview a simulation of the game HERE.
In partnership with music industry powerhouse Eesean Bolden, the first-of-its-kind Culture Jam project celebrates the union of hip hop, basketball, and community and is slated for release later this year via Virgin Music Label. It will see hip hop and sports’ biggest stars coming together to celebrate the intersection of these worlds with a collective pledge from artists and athletes to support youth sports and arts initiatives that are dear to them.
More to come soon.