Memphis’s Hottest Rising Rapper Stays Strapped in the Latest Video from Yellow Tape 2, Coming 11/5 via Paper Route EMPIRE
Blessed with one of the best ears in the game, Key Glock can navigate any instrumental with equal parts force and finesse. Continuing the run up to Yellow Tape 2, Glock shares “Toolie,” his latest thumping banger, and its accompanying music video. Produced by Cldhrt, “Toolie” is a sinister street anthem in the Tennessee mold, reverberating with reversed piano rolls and syncopated handclaps, as Glock emphasizes that actions speak louder than words: “I never been the type to talk about it, b*tch I do this/Yeah I’m the one they talk about but n****s they don’t do sh*t.” In the video, Glock takes us through his daily routine, throwing on a hoodie, his PRE chain, and grabbing his toolie before he brushes his teeth.
“Toolie” is the latest glimpse of Yellow Tape 2, Glock’s upcoming project. The follow-up to 2020’s Yellow Tape, which peaked at #16 on the Billboard 200 and featured fan favorite songs like “Dough,” ‘Word on the Streets,” and “Look At They Face,“ Yellow Tape 2 finds the 24-year-old artist refining his style, unleashing tighter flows, delivering cleverer punchlines, and giving even fewer f*cks. Blessed with production from an A-List of sound architects including Tennessee legends Tay Keith (Memphis), Juicy J (Memphis), and Bandplay (Nashville), plus heavy-hitters from across the rap spectrum like Sosa 808, Budda Bless, and more, the upcoming project finds Glock once again demonstrating why he’s one of the most respected lyricists in his city. Featuring recent singles like “the chaotic, Tay Keith-produced “Ambition For Cash.”” and the chaotic, Tay Keith-produced“Ambition For Cash,” Yellow Tape 2 arrives on November 5th via Paper Route EMPIRE.
The upcoming Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200, Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATi, the first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and “Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.“
Pre-order Yellow Tape 2: http://music.empi.re/