Key Glock Returns With A Whole Lotta Everything in “All Of That” Video

The Paper Route EMPIRE Rising Star Returns for His First New Song Since May’s Son Of A Gun Mixtape

The rising star of a burgeoning Memphis rap scene, Key Glock is known for his thudding flows and boastful wordplay. Proving that he was born to shine, Key Glock shares “All Of That,” his new music video. Rocking a cadence that resembles a street nursery rhyme  (“N***a that ain’t this/And n**** this ain’t that/I’m a dog ass n****, I ain’t never chased a cat”) atop swelling synth strings, Glock methodically establishes that he has everything he’s dreamed of since he “jumped up off the porch,” including the respect of his city. In the video, Glock shuffles between the club and the studio–wherever he goes, he has diamonds on his wrist. “All Of That” is Glock’s first new song since the release of Son Of A Gun, Glock’s mixtape, which debuted at #37 on the Billboard 200 in May.

Signed to Young Dolph‘s Paper Route EMPIRE label, Key Glock established himself as a bonafide star in 2020, reaching the top 40 of the Billboard 200 with two different projects and without any guest artists. Son Of A Gun followed January’s successful Yellow Tape, which hosted successful singles like “Look At They Face,” the suave “Mr. Glock,” and the sinister “I’m Just Sayin’.” Praised by Pitchfork, Complex, and more, the project reached #16 on the Billboard 200. His two 2020 releases built on the success of 2019’s Dum & Dummer, the rapper’s collaborative project with Young Dolph. The prolific 23-year-old is hard at work on his next project, set to release in the coming months.

Buy/Stream “All Of That”: https://music.empi.re/allofthat