The Higher Brothers Emcee Runs Up His International Bankroll in the Effortlessly Charming Video From KnowKnow’s Solo Debut Album Mr. Enjoy Da Money
Channeling an array of international influences through his charming personality, KnowKnow, 1/4 of renowned group Higher Brothers, is a unique figure in the world of hip-hop. Counting up the cash he earned and reveling in the spoils, KnowKnow shares “Mafia Cashier,” his new music video. Rhyming over minor-key electric piano and stuttering drums, KnowKnow brings his business side to the track, rapping about how he went from selling insurance to becoming a self-confident entrepreneur: “I can take care of all your problems with one phone call.” In the video, inspired by Wolf of Wall Street, one of KnowKnow’s favorite movies, the Nanjing native injects life into a dreary corporate setting with his colorful energy, before retreating to his mansion and indulging in seafood and champagne. When the SWAT team comes to arrest him for his white collar crimes, KnowKnow can’t help but laugh, knowing that he properly enjoyed his high-class lifestyle.
“Mafia Cashier” is the latest video from KnowKnow’s debut solo album Mr. Enjoy Da Money, continuing the story from the flashy video for “Mr. Bentley.” “Mafia Cashier” and “Mr. Bentley” follow “R&B All Night,” an ultra-smooth, nostalgic slice of ’80s-style R&B, and the first video in the three part story. “R&B All Night” topped all five official charts on Chinese streaming platform Netease, earning more than 22 million streams on the platform in under four days.
With over 40 million worldwide streams, including nearly 1 million on Spotify, Mr. Enjoy Da Money is KnowKnow’s role-playing game, as he switches his persona to perfectly fit each song and situation. A testament to KnowKnow’s extraordinary musical ability and wild imagination, Mr. Enjoy Da Money is a playful and surprising record, equal parts hard and soft, one-half high-energy trap music, one-half lush love songs. The album features Chinese mega star Jackson Wang, Higher Brothers’ Masiwei, and a debut guest spot from KnowKnow’s Mr. Enjoy Da Money label signee BABYBO. Mr. Enjoy Da Money is available everywhere via 88rising, distributed by 12Tone Music.