After emerging as the hottest producer on Tik Tok with billions of views and 16-million plus user-generated videos, KyleYouMadeThat teams up with multiplatinum superstar NLE Choppa on the new single “HOOPLA” today.
On the track, KyleYouMadeThat’s booming bass and thick beat vibrate underneath rapid-fire bars from NLE Choppa. The track flips a sample of the old school Bow Wow and Jermaine Dupri version of “Basketball” by Kurtis Blow into a fresh stadium-ready banger.
“HOOPLA” already exploded on Tik Tok when Toronto artist and producer KyleYouMadeThat shared nothing more than the beat on his page. Dance influencer Karaleigh Cannella shared a viral dance soundtracked by the production, and Seventeen praised it among “The Hottest TikTok Dances You Can’t Stop Doing.”
KyleYouMadeThat already moved the internet, and now he’s set to move the culture. Soundtracking 16 million-plus videos on Tik Tok and generating views in the billions by 2021, the Toronto-born artist, producer, and creative cooks up genre-defiant anthems and curates viral moods. After years producing for the likes of Trey Songz, Ryan Leslie, and Tinashe, he found himself stuck at home at the onset of the Global Pandemic. He leveled up all-around, becoming more proficient at graphic design, photo editing, and video editing. He also studied Tik Tok and pledged to “get a viral hit.” He didn’t just go viral; he practically broke the platform. “Crystal Dolphin” incited videos by dozens of influencers such as Charli D’Amelio [102 million followers], Addison Rae [71 million followers], SpencerX [50 million followers], and Loren Gray [50 million followers] as well as superstar Jason Derulo. Not to mention, the success translated to other platforms with 56 million streams on Spotify. Meanwhile, “All About Cake” inspired videos by everyone Kimberlyloazia [31.8 million followers] and Tony Lopez [23 million] to three posts from Lizzo. It would be his off-kilter sonic sensibility that shined through the loudest though, defining a whole wave in the process under the radar. Now, he asserts himself as both a trend architect and precise hitmaker on a series of 2021 singles for The Heavy Group/Republic Records, tipped off by “HOOPLA” with NLE Choppa.