Dropping heat at a prolific pace, rising Toronto artist and producer KyleYouMadeThat teams up with multiplatinum rapper YBN Nahmir, Joseph Black and YB Redencion for an intimate and introspective new track “Make You Happy” today.
On the track, a guitar sample curls around a booming bass line as trap production takes hold. YBN Nahmir, Joseph Black and YB Redencion deliver one emotionally charged performance after another before the addicting hook. It showcases yet another side of KyleYouMadeThat’s production.
He also recently linked with Coi Leray and Kaash Paige for “All About Cake.” Inciting excitement among tastemakers, DefPen noted, “KyleYouMadeThat is making a major name for himself in the world of R&B and hip-hop,” and HipHopDX praised how “KyleYouMadeThat switches up tempos in his new single ‘All About Cake’.” It has already spawned north of 1 million TikTok dance videos with creations by everyone from Lizzo to Charli D’Amelio.
Meanwhile, his debut single “HOOPLA”—the collaboration between KyleYouMadeThat and NL
KyleYouMadeThat already moved the internet, and now he’s set to move the culture. Soundtracking 16 million-plus videos on Tik Tok and generating views in the billions by 2021, the Toronto-born artist, producer, and creative cooks up genre-defiant anthems and curates viral moods. After years producing for the likes of Trey Songz, Ryan Leslie, and Tinashe, he found himself stuck at home at the onset of the Global Pandemic. He leveled up all-around, becoming more proficient at graphic design, photo editing, and video editing. He also studied Tik Tok and pledged to “get a viral hit.” He didn’t just go viral; he practically broke the platform. “Crystal Dolphin” incited videos by dozens of influencers such as Charli D’Amelio [102 million followers], Addison Rae [71 million followers], SpencerX [50 million followers], and Loren Gray [50 million followers] as well as superstar Jason Derulo. Not to mention, the success translated to other platforms with 56 million streams on Spotify. Meanwhile, “All About Cake” inspired videos by everyone Kimberlyloazia [31.8 million followers] and Tony Lopez [23 million] to three posts from Lizzo. It would be his off-kilter sonic sensibility that shined through the loudest though, defining a whole wave in the process under the radar. Now, he asserts himself as both a trend architect and precise hitmaker on a series of 2021 singles for The Heavy Group/Republic Records, tipped off by “HOOPLA” with NLE Choppa.