Boyfriend’ is the incredible new single from Mabel, released February 26th on Capitol Records. Watch the video here. This song comes on the heels of Mabel’s breakout moment at this year’s BRIT Awards, winning for Best Female Solo Artist and performing her global smash ‘Don’t Call Me Up.’ Mabel was the most nominated female artist at the Brits this year (‘Female Solo Act’, ‘Best New Artist’ and ‘Song Of The Year’), and “Don’t Call Me Up” was the biggest selling single of the year by a UK female artist in 2019, having surpassed 1 million UK sales and 1 billion global streams and led to Mabel’s debut album, ‘High Expectations’, charting at number 3 and landing in the UK’s top 10 best-selling debuts.
‘Boyfriend’ sees Mabel take another stride out on to pop’s world stage. An anthemic and unapologetic blast of 2020 girl-power, the track is a call-to-arms for not needing a man on anything other than your own terms. Co-written by Mabel, ‘Boyfriend’ is Mabel’s first official solo single since debut album ‘High Expectations,’ and her smash collaboration with Tiesto.
At just 24 years old Mabel now finds herself the leading light in UK pop. Since she quietly uploaded debut track ‘Know Me Better’ on to SoundCloud in 2015, Mabel’s tireless worth ethic and candid storytelling has taken her to increasingly giddy-heights (and newfound levels of confidence. Whether tackling female empowerment (‘Boyfriend’), a toxic breakup (‘Don’t Call Me Up’) or experiences of depression (see ‘OK (Anxiety Anthem)’, and her moving discussion on Elizabeth Day’s hit podcast ‘How To Fail’, Mabel appears the type of songwriter whose willingness to be so honest and vulnerable has only brought her greater power – not to mention a global audience of millions, for whom she is now a vital young role model.
Before you even get to her new single, Mabel can make the rare claim to have a gold-selling album/mixtape, four platinum-selling singles, a silver-selling album, two gold singles and two further silver singles already under her belt. The perfect, knowingly-imperfect modern pop star, Mabel clearly knows herself better than any ‘Boyfriend’ could – watch her seize her moment, and make many more for others to follow.
February 18 – marked 30 years to the day since her mum Neneh Cherry won two BRIT Awards and they walked the red carpet together to mark the occasion.