SOUTH CENTRAL LYRICIST LIFTS CURTAIN ON CO-DIRECTED NEW VISUAL
“SATURDAY (FT. COZZ)” AVAILABLE NOW VIA RAEDIO/ATLANTIC RECORDS
Los Angeles, CA-based rapper-poet NCognita has unveiled the official music video for her acclaimed summer single, “Saturday (Ft. Cozz)”. Co-directed by NCognita and filmmaker Keoni Mars (Roddy Ricch, Ty Dolla $ign, Lil Wayne).
“Saturday (Ft. Cozz)” is available now via Raedio/Atlantic Records. Produced and originally recorded during Mardi Gras by GRAMMY® Award-winning NOLA legend BlaqNmilD (Beyoncé, Drake, Big Freedia), the track sees NCognita teaming with Dreamville Records rapper – and fellow Los Angeles native – Cozz after the two artists connected at Camp Raedio for the upcoming Season 2 of Issa Rae’s wildly popular Max series, Rap Sh!t. Praised by LA-based independent internet radio network Home Grown Radio as “just what the streets needed right now,” “Saturday” once again proves that NCognita cannot be boxed in and she is here to stay.
“This record is oxymoronic to what the title is,” says NCognita. “Saturday is usually a chill day, but this song is a reminder that even on your chill days you have to hustle… there are no days off. I was excited to try a new, melodic style for this record and am thankful that Cozz blessed me with one of his hardest verses (in my opinion).”
“As soon as I heard the record, I immediately knew what to do,” says Cozz. “It’s rare I get that feeling when I hear a song. This song didn’t feel like work it was fun as hell to play with.”
“Saturday (Ft. Cozz)” continues a major next chapter for NCognita, with additional new music to follow including a pair of star-powered tracks on the upcoming soundtrack to Rap Sh!t’s hugely anticipated Season 2, premiering Thursday, November 9 exclusively on Max. The track arrived on the heels of another scintillating summer smash, “LA (Ft. Kalan.FrFr),” available HERE.
“LA” marked the long anticipated follow-up to NCognita’s acclaimed 2022 major label debut EP, The Playbook, available now via Raedio/Atlantic Records HERE. Hailed for its raw energy and razor-sharp pen game, the EP includes the captivating single, “2x Freestyle (Ft. Tundra),” joined by a Jonathan Benavente-directed visual streaming HERE. In addition, NCognita celebrated The Playbook by showcasing her killer mic skills with explosive freestyles on Bars On I-95 and Fire In The Booth.
Standing firm in the belief that words have incredible power, NCognita is a 21-year-old rapper and poet from Los Angeles. As the latest addition to Issa Rae’s music imprint under the renowned Atlantic Records umbrella, the South-Central native brings her unabashed confidence and impassioned lyrical dexterity to the consciously curated Raedio roster. With poetry as her first love, NCognita’s vibrant musical upbringing encouraged her to come into her own as a rapper. First embarking on the path of a recording artist during her senior year at the Los Angeles County High School for the Arts, NCognita decided to continue her musical education at Loyola University in New Orleans. She continues to grind in every sense of the way, while mastering her creative artistry and consistently dropping new music.
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