You know where she at…You can catch NCognita riding down Crenshaw. The South Central spitter serves bars with “Blame It On Hip-Hop”— the first from her Short N Sweet series. With summertime Cali vibes, the 20-year-old rapper brings her lyrical dexterity and ability, while effortlessly switching flows in the Jonathan Benavente-directed official visual. Her Short N Sweets are set to showcase how her strengths translate exceptionally well from pen, to paper, to the mic. “Blame It On the Hip Hop” quickly follows her hard-hitting track, “Gangsta Lean,” which served as a follow up to 2020’s high-energy “Hallucinogen (Trippin)” and “Clap Clap.”
The Los Angeles native was encouraged at an early age to turn to writing as a therapeutic form of self-expression, with poetry quickly becoming her first love. With her passion for the written and spoken word cemented by the time she entered high school, NCognita’s vibrant musical upbringing helped her come into her own as an emerging rapper + creative force. During her senior year at the LA County High School for the Arts, NCognita began embracing music in a more serious capacity + decided to continue her education at Loyola University New Orleans. Currently a junior at the esteemed institution, NCognita is grinding in every sense of the word, balancing her schoolwork as an Urban Electronic Music Production major while nurturing her own artistry, with each area of focus helping inform the other. With an empowered mission to create from a place of honesty and genuine intention, NCognita is up next.
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