“When I describe ‘For Ya’ to anyone, I simply say, ‘It’s such a vibe.’ I think my past songs have been a bit more up-tempo and, although I feel every song I release is different from the ones before, ‘For Ya’ is different also because it’s about how someone makes you feel when you’re in love and you’ll do anything for them. I wanted the video to also express that same vibe and feel like you were in a trance while listening and watching without doing too much…just minimalistic and cinematically pleasing,” says Paloma Mami.
The multiplatinum New York-born Chilean star turns up the heat on this bilingual banger. Over icy synths, she delivers emotionally charged verses in Spanish before flipping over to English on the bouncy bridge. The song climaxes with an undeniable and unshakable hook as she promises, “Can’t control love when it comes for ya.” In the music video directed by The Movement and Nico Alarcos, Paloma dances solo under a bright spotlight, moving with the ebb and flow of the beat. The intimate visual brings the song to life vividly.
The song arrives on the heels of her massive collaboration with Major Lazer “QueLoQue.” The songstress continues to receive critical acclaim with Teen Vogue writing, “She draws from the throaty vocal tonality of Bossa Nova, jazz, and R&B singers, layers in urbano beats, and samples here and there from reggaeton classics. The result is a sound that’s extremely the wave.” Complex claimed, “Paloma Mami reps for the up-and-comers in reggaeton, trap and Spanish-language R&B.”
Currently, Paloma is finalizing her full-length debut album, which promises to be one of the biggest and boldest records of her career.
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