Teams Up with Snapchat for New Augmented Reality Experience
June is a time to recognize the LGBTQIA+ community, and for this year’s Pride, Pandora is looking towards the future. A better future. What does it sound like? To help answer that question, Pandora is showcasing the artists who are breaking boundaries, building bridges, fighting injustice, and most of all, amplifying love with their music.
To help listeners celebrate Pride however and wherever they are, Pandora has created the new Qmunity station sponsored by Xfinity. Qmunity includes emerging sounds and classic anthems celebrating the diversity of the LGBTQIA+ community and amplifying Black voices with music from Lil Nas X, Kaytranada, Janelle Monae, and many more. The station will also feature a “Future of Pride” Mode, which will allow listeners to hear hand picked selections from artists who are shaping the future of pride, as well as reflections on their own songs and the stories that shaped them.
The station will launch as one of Pandora’s first genre stations to feature its Mode functionality, giving listeners more control over the types of songs played on the station with selectable “modes” that are thematic. Check out the Qmunity station and Future of Pride Mode on Pandora and across additional platforms including Xfinity X1 and Xfinity Flex.
Pandora is also recruiting listeners to define what the future of Pride sounds like on Snapchat. On June 28, Pandora will team up with Snapchat for a Lens that allows users to create their own unique song and Augmented Reality experience with brand-new technology. Snapchatters can tap to remix the music and effects within the Lens, celebrating Pride with their own customized anthem.