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Rapper Damez Releases Player’s Club Themed Music Video To “Up Down” – OUT NOW!

Dubbed “The New Face of Atlanta’s Music Scene” by Out Magazine in their 2020 PRIDE cover story, ATL Rapper, and Singer/Songwriter Damez kicks off 2022 with the release of “UP DOWN”– his The Players Club-inspired and Magic City approved music video, premiering Friday, January 14th, 2022.

“I think this video shows me like you’ve probably never seen me before,” says Damez on the colorful, upbeat music video that he edited himself. “I’m back with choreography – there are some dope looks of course, but there are also some unexpected surprises! There’s really something for everyone to enjoy.”

“UP DOWN” is the latest visual release from Damez’s ‘COVERBOY’ EP, released last June for Pride and Black Music Month. The visual is a nod to Atlanta’s strip club culture, opening with Damez pulling up to Magic City while Damez’s take on one of Dollar Bill’s infamous quotes from The Players Club sets the scene: “Stripping business started in Africa / Long time ago / Long, long time ago…/ and he saw all these ‘bootiful’ black women [men too] / Walking around / Singing / Dancing / Twerking / in the nude / ‘Bucked Nakeds!’ / You could see their ‘public’ hairs / I too went from club to club / to seek out these creatures / watching them perform in the nude…”

The beat drops as he makes his entrance where he’s met by dancers and more eye candy before breaking into choreography. “UP DOWN” is a club-ready record and one of the EP’s standout tracks, with over 35k+ streams across streaming platforms.

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With lyrics such as “Make that shit clap on the couch / Make that shit clap on a trick / Make that shit clap on the flo’ / Make that shit clap on the d**k,” the song and accompanying music video are an “ass shaking tutorial” and a salute to the “twerkers,” the dancers, the strippers, and the patrons who love and support them. As a member of the LGBTQ+ community, the visual doesn’t discriminate. Damez twerks gracefully alongside his female dancers in between making eyes at a lineup of shirtless eligible bachelors.

Ultimately, everyone has an ass and Damez’s “UP DOWN” music video welcomes viewers – straight, gay, and everything in-between – to shake it.