RAUW ALEJANDRO SCORES FIRST #1 ALBUM WITH VICE VERSA

Released on June 25th, breakout Latin music sensation Rauw Alejandro’s explosive second album VICE VERSA debuted at #1 on Billboard’s Top Latin Album chart, making it Rauw’s first #1 album on any Billboard albums chart! The album has now remained at #1 for two consecutive weeks! It is also certified Platinum in the US & Colombia, and certified Gold in Peru. Vice Versa has clocked an incredible 160 Million streams since its release, with 6X platinum hit “Todo De Ti,” boasting over 230 Million audio & video streams to date. The track also reached #2 on Spotify’s Global chart for over three weeks, peaking at #36 on Billboard’s Hot 100!

Of the #1 album, Rauw said “Vice Versa, like everything I do, was created from the heart. The main difference is that I was willing to take more chances and experiment more than when I did Afrodisíaco, which was a lot more traditional.”

VICE VERSA evokes the vicissitudes, euphoric joy and bittersweetness of a brief romantic relationship – the kind of love affair that changes your life forever. Listening to the songs in VICE VERSA, this connection becomes strong and inevitable. From the bubbly sensuality of “Todo De Ti” to the rhythmic propulsion of “Cúrame,” with its message of mournful acceptance, the immediacy of the lyrics generates a delightful contrast with the singer’s gift for sophisticated atmospherics. Leaving aside its heart wrenching lyrical content, VICE VERSA is a deeply innovative album, a sonic box of dreams, with tracks produced by luminaries such as Mr. NaisGai, Tainy and Caleb Calloway. The evocative “¿Cuándo Fue?” combines reggaeton’s hazy mood with a starkdrum+bass beat, leading into an orchestral passage straight out of a movie. Reflecting the project’s intimate nature, there are only two guest spots: Brazilian star Anitta and Puerto Rican reggaetón vocalist Lyanno.

In June, Rauw dropped “Todo De Ti,” an exuberant single off of the album that momentarily sidesteps the reggaetón and urban aesthetic that elevated him to international stardom. Listen to it HERE! The song broke records in Spain with 1.68 million streams in a single day, reaching the top of the charts in Spain, Mexico, Colombia, Chile, Peru, Costa Rica, El Salvador, Guatemala, Panama, Nicaragua, Honduras, and the Dominican Republic.

“Todo De Ti” is paired up by an atmospheric video directed by helmer Marlon Peña, boasting a guest appearance by basketball legend Shaquille O’Neal. A video that showcases both Rauw’s dancing abilities and his natural charisma.

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