“Reebok Customs” Invites Fans to Flex Design Skills to Win Their Own Bike

Reebok’s Question Mid “I3 Motorsports” explores Allen Iverson’s well-known love for jewelry and the role that style and customization play in bike life and basketball. The latest model within the “I3 Motorsports” catalogue, this Question Mid presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing with a retro full-grain black leather upper seated atop a shimmering silver outsole, midsole and all-around randing. It’s a perfect cross-cultural embodiment of streetwear, motorsports and basketball for the OG and today’s rising baller looking to carve their own path.

The sneaker (GX7925, $140) is available globally, in full-family sizing, beginning April 9 from Reebok.com and select local retailers.

Reebok Customs Contest


NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. The Contest is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. The Contest will begin on April 6, 2021 at 12 p.m. Eastern Time (“ET”) and end on April 15, 2021 at 12 p.m. ET (the “Contest Period”). Sponsor’s computer is the official time keeping device for this Contest. The Contest is in no way sponsored, endorsed or administered by, or associated with Instagram or Twitter.

  1. Eligibility: The Reebok Customs Contest (the “Contest”) is open to legal residents of the fifty (50) United States and the District of Columbia, who are at least eighteen (18) years of age or the legal age of majority in their jurisdiction of residence as of the date and time of entry.  Employees, officers, directors and agents of Sponsor (as defined below) and any of its parent, subsidiary and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible to participate in the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein. Participation in the Contest constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to this Contest.
  2. Sponsor: Reebok International Ltd., 25 Drydock Ave., Boston, MA 02210. Co Sponsor: None
  3. How to Enter: Participants will re-design or color up a pre-provided dirt bike sketch template. The most creative and engaging on-brand submissions will be selected by Sponsor. Twenty-five (25) winning entrants will receive a pair of Questions Mid “I3 Motorsports”, eight (8) of which will be shared via Sponsor Instagram. One (1) grand prize winner will then be selected to receive a real-life dirt bike inspired by the design/color-up submitted by the grand prize entrant. Upon submission of the sketch participant will receive one (1) entry in the Contest. Participants submission must comply with the Submission Requirements set forth below.

All entries comply with the Submission Requirements set forth below:

  • MUST be in the English language;
  • MUST be the entrant’s original idea (modification of an original work is not an original idea), where applicable;
  • MUST be viewable and accessible for at least thirty (30) days following the expiration of the Contest Period;
  • MUST comply with all guidelines and terms of use on Instagram and Twitter, as applicable;
  • MUST NOT contain material which is (or promote activities which are) sexually explicit, obscene, pornographic, self-mutilating, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g. underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, or harassing;
  • MUST NOT include any private information of a third party such as name, address, phone number or email address;
  • MUST NOT disparage the Sponsor, its products or services or any other person or party affiliated with the promotion and administration of the Contest;
  • MUST NOT include mention or performance of any copyrighted media production, including, but not limited to, music, films, books, television programming, etc., or identifying descriptions of any media property, except to the extent that such use constitutes a clear fair use or the copyright owner has expressly consented to such use;
  • MUST NOT contain material that violates or infringes another’s rights, including, but not limited to, material that violates privacy, publicity, or intellectual property rights, or that constitutes copyright infringement. Entries must not include third party trademarks, logos, insignia, location signage, photographs, artwork, sculptures or music; and
  • MUST NOT include any third parties.

Normal Internet, phone and usage charges imposed by your online or phone service may apply. Sponsor is not responsible for late or unsuccessful attempts to enter. Incomplete, corrupted, or untimely entries are void and will be disqualified. Sponsor is not responsible for lost, interrupted, or unavailable network, server, or other connections; or miscommunications, computer or software malfunctions, telephone transmission problems, technical failures, garbled transmissions, damage to a user’s computer equipment (software or hardware), incomplete uploads, or other errors or malfunctions of any kind, whether human, mechanical, electronic, or otherwise. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Automated entries or entries submitted by third parties will be disqualified. Any attempt by any entrant to obtain more than the permitted number of entries by using multiple and/or different identities, forms, registrations, addresses or any other method will void that entrant’s entries, and that entrant may be disqualified at Sponsor’s discretion.

Entrant explicitly acknowledges and agrees that Sponsor reserves the right to publish in any media, including on its social media accounts, your entry without first and last name or username credit to the entrant. Sponsor reserves the right in its sole discretion to disqualify any entry that it believes is inappropriate or not suitable for publication, that does not comply with these Official Rules or the Submission Requirements set forth above, or that is not consistent with the spirit or theme of the Contest.

LIMIT: ONE (1) ENTRY PER PERSON IN THE CONTEST. In the event more than the stated number of entries is received from any one (1) person, all additional entries will be void. Entry must include all required information in order for the individual to receive an entry. Entries become the property of Sponsor and will not be returned. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that
entrant’s entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. The prizes will be awarded to the individual corresponding to the username/profile associated with the entry post. In the event of a dispute as to the identity of an entrant, entry will be declared made by the authorized account holder submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by a wireless service provider, Internet access provider, Internet service provider or other organization (e.g. business, educational, institution, etc.) that is responsible for assigning email addresses associated with the submitted email address, as applicable, or otherwise is the individual who registered for the applicable social media account. Potential winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of the email address or social media username associated with the winning entry.

Winner Selection: Upon completion of the Contest Period, Sponsor will select up to twenty-six (26) potential winners. Design submissions will be judged based on overall creativity, uniqueness, Iverson inspiration and Reebok aesthetic. Grand prize winner will receive a real-life dirt bike with a custom paint job inspired by their distinct design submission. Reebok’s U.S. basketball marketing and activation teams will judge entries. In the event there are not enough eligible entries, not all prizes will be awarded. Sponsor reserves the right to disqualify any potential winner if, in its sole discretion, it finds content on his or her social media pages to be inconsistent with the brand’s image (for example, if it is in violation of any of the Submission Requirements above). The Sponsor’s decisions are final and binding with respect to all matters relating to the Contest.

Winner Notification: On or about April 16, 2021, Sponsor will notify the potential prize winners via e-mail from ReebokCustomsContest@Reebok.com. The potential winner will be required to take the specified steps provided in the message with the requested contact information within 48 hours of receiving the win notification and will need to provide a written affirmation and warranty of ownership of the Submission and rights to use likenesses, and all the other documents required pursuant to the Official Rules, such as a Declaration of Compliance and Release of Liability documents, within 5 days of notification. If a potential winner cannot be contacted within the required time period, fails to respond with the requested contact information and to provide the required documentation/assurances within the required time period, or does not comply with the Official Rules, the potential winner will be disqualified and forfeits the prize. If a prize is forfeited or returned as undeliverable, the applicable prize will remain un-awarded.

Acceptance of any prize shall constitute and signify winner’s agreement and consent that the Sponsor and its designees may use the winner’s name, city, state, likeness and voice captured in the Submission, if applicable, Submission, and/or prize information in connection with the Contest for promotional, advertising or other purposes, in any manner, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law. Winner accepts and acknowledges that the Sponsor shall not be obligated to use the Submission and that the Sponsor in its sole discretion shall have the right to refrain from using the Submission. The Sponsor shall not incur any liability whatsoever to the extent the Sponsor chooses to refrain from any exploitation of its rights hereunder. Winner will indemnify the Sponsor, Released Parties (as defined below) and any licensee of the Sponsor against all claims, damages, liabilities, and expenses (including reasonable counsel fees and legal expenses) arising out of any breach of the Official Rules. Prizes will be delivered to the winners 4 – 8 weeks following the date of winner notification by courier.

Prize: Each winner will receive one (1) of the following prizes set forth in the below table as determined by Sponsor in its sole discretion, for a total of up to twenty-six (26) prizes awarded:


Question Mid “I3
Motorsports” Sneaker

Dirt Bike





Total approximate retail value of all prizes to be awarded in the Contest: $15,500.00.

Terms and conditions for certain prizes may apply, including gift card prizes and event tickets; winners must comply with all such terms and conditions. Each prize is awarded “as is” with no warranty or guarantee, either express or implied. No substitution, exchange or transfer of a prize by winner. Prizes cannot be redeemed for cash. Sponsor reserves the right to substitute any prize for one of comparable or greater value, at its sole discretion. Any and all fees and costs and all applicable federal, state, and local taxes and expenses related to acceptance and use of the prize not specifically stated herein, are solely the responsibility of the individual winner.


General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion, may determine a new winner in accordance with the winner selection method described above from among all eligible entries. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. If, for any reason, the Contest is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect entries and (i) cancel or terminate the Contest; (ii) modify or suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official Rules; and/or (iii) award the prize in accordance with the winner selection criteria set forth above from among the eligible, non-suspect entries received up to the time of the impairment. If the Contest is delayed, rescheduled, postponed or cancelled, Sponsor reserves the right, but not the obligation, to cancel or modify the Contest and shall not be required to award substitute prizes and shall have no further obligation to any participant in connection with the Contest. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Publicity: Acceptance of any prize shall constitute and signify winner’s agreement and consent that Sponsor (which consent may be confirmed in writing at Sponsor’s request) and its designees may use the winner’s name, city, state, likeness and/or prize information in connection with the Contest for promotional, advertising or other purposes, in any manner, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law.

Release and Limitations of Liability: Except where prohibited, by participating in the Contest, entrant agrees to release and hold harmless Reebok International Ltd. and its respective related companies, parents, subsidiaries, affiliates, and their respective agents and agencies, promotional partners, prize partners, and their respective officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action arising out of participation in the Contest or use of the prize, including, but not limited to: (a) unauthorized human intervention in the Contest; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) errors in the administration of the Contest; (e) late, lost, stolen, illegible, inaccurate, delayed, misdirected or undeliverable, posts, mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest and/or use of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Contest and in no event shall the Released Parties be liable for attorney’s fees. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing from among all legitimate, unawarded, eligible prize claims.

Disputes; Governing Law: Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for Commonwealth of Massachusetts or the appropriate Massachusetts Commonwealth Court located in Boston, Massachusetts; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (iii) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Massachusetts, without giving effect to any choice of law or conflict of law rules (whether of the Commonwealth of Massachusetts or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Massachusetts.

Privacy: Information collected from entrants is subject to the Sponsor’s Privacy Policy, available at http://www.reebok.com/us/Privacy+Policy.html. By entering this Contest, each entrant consents and agrees to Sponsor’s collection and use of the entrant’s information for the administration of this Contest and agrees to Sponsor’s use of entrant’s information for the purpose of contacting entrant in relation to this Contest. Sponsor may send promotional communications to entrant’s email address after entry, all such communications shall be subject to Sponsor’s Privacy Policy. Entrants will have the option to opt-out of future emails.

Official Rules; Winner List: To find out the name of the winners, please send a self addressed stamped envelope no later than ninety (90) days after the Contest Period to Jason Silva-Reebok Customs Contest, Reebok International Ltd., 25 Drydock Ave, Boston, MA 02210.