The Chicago Native Shares the First Video From Destination Deluxe, Hitting DSPs on May 29th
Known for his nonchalant flexes and easy melodicism, Rockie Fresh is a mainstay on the Chicago scene. Showing off his new Ferrari as he heads to the gym, Rockie shares “VS Ideas,” his latest video. Built around a glistening instrumental by Mathiaus Young (Don Toliver, Jazz Cartier), “VS Ideas” find Rockie scheming to grow his bankroll, using basketball metaphors to illustrate his money-making prowess: “N****s say they in the game/And ain’t get no minutes/Got them championship rings/Got the squad fitted.” Directed by Bored Youth Collective, the stylish video for “VS Ideas” brings the lyrics to life, as Rockie shows off his handle on the court and on the asphalt. “VS Ideas” is set to appear on Destination Deluxe, the expanded edition of Rockie’s 2019 debut album, arriving May 29th via Rostrum Records.
His debut album after a series of well-received mixtapes, Destination is a supremely self-assured effort by an artist making the exact type of music he wants to make. With over 30 million streams to date across platforms, the album includes “Feelings Hurt,“ featuring 24hrs and Rockie’s frequent collaborator Casey Veggies, and the smooth R&B-flavored love song “Must Be,” a Chris Brown-featuring single that recently surpassed 20 million streams. The deluxe edition boasts five new tracks, including recent single “Let It Be,“ which earned a placement on Spotify’s Most Necessary playlist, and last week’s trap-happy “I Forgot” single.