Sofia Castro, the Colombian artist recognized for being one of the most outstanding influencers in Latin America with more than 30 million followers on her digital platforms, releases her second single “Bien Por Ti.”
The song was born in the middle of a creative camp in Mexico, where the artist decided to conquer her dream of making pop music – her favorite genre. From the beginning of her musical career, when Sofia began to explore in the studio with different composers and producers, she discovered that this genre allowed her to express her feelings with ease and sincerity.
“Bien Por Ti” is a disco pop that combines perfectly with the artist’s harmonic voice with the artist’s creativity. It is a positive song that talks about what happens when you discover that the person you loved is better off without you and, contrary to what some would believe, this discovery brings you happiness and only wishing the best for that person.
The official video was directed by Katherine Diaz for 2 Wolves Films, and reveals Sofia’s multifaceted talent as it uses a video-performance format in which she displays her charisma and acting qualities alongside her powerful interpretation of the song. It is a fun visual proposal accompanied by a conceptual component that leads us to travel between parallel worlds. “Pop is my favorite genre and I hope everyone loves it as much as I do” expressed Sofia about her latest single.