Tag Archives: Performer






Salt Lake City, UT – April 2, 2018 – Dan Reynolds, lead singer of Imagine Dragons today
announced the second annual LOVELOUD Festival (http://loveloudfest.com) designed to
ignite the vital conversation about what it means to unconditionally love, understand,
accept, and support LGBTQ+ youth in our communities. The 2018 LOVELOUD Festival
will be powered by AT&T.

AT&T supports various initiatives that promote safety and inclusion for LGBTQ youth, including The Trevor Project’s suicide prevention and crisis intervention service. Together, through music and an inspiring message, LOVELOUD and AT&T can share our vision of a future where LGBTQ youth are connected to love and acceptance.

LGBTQ+ teen suicide, often caused by a lack of communication or an absence of
acceptance, is one of the most troubling issues in the community. The numbers are
• Suicide is the second leading cause of death in the US for youth (teenagers) according to
the Center for Disease Control.
• LGBTQ+ youth that come from a home or community where they are not accepted are
eight times more likely to commit suicide.

“We at LOVELOUD are determined to help create a more loving and accepting environment for them, while also hoping to raise more than $1 million dollars for local and national LGBTQ+ charities” said founder and Imagine Dragons front-man Dan Reynolds. “We look forward to a day dedicated to celebrating their diversity while listening to great music and inspiring speakers.”

LOVELOUD Festival will take place Saturday, July 28, 2018 in Salt Lake City, UT at the
Eccles Stadium and feature performances by Grammy® Award-winning artists Imagine
Dragons, Zedd and Linkin Park’s Mike Shinoda along with Grace Vanderwaal, Neon
Trees’ Tyler Glenn and A.W. Stand-up comedian, actor and writer Cameron Esposito will also perform and emcee the day’s festivities. More performers and speakers will be
announced in the coming weeks.

LOVELOUD tickets will go on sale Friday, April 6 at 10AM MST. Festival goers can
purchase tickets HERE. Doors open for the LOVELOUD Festival at 2pm and the music
begins at 3:30pm. The festival will feature food, beverages and a number of other
activities for fans of all ages and interests. The LOVELOUD Foundation will donate
proceeds from this year’s event to benefit LGBTQ+ organizations including Encircle, the Tegan and Sara Foundation and the Trevor Project.

“LOVELOUD’s inspiring goal is to raise $1 million dollars for LGBTQ+ organizations in
one day, and we know that this amazing program of music and speakers will entertain,
educate and inspire everyone who comes out in support on July 28th," said Tegan and Sara. “We started the Tegan and Sara Foundation to bring resources and attention to
issues affecting the LGBTQ community, and we are proud to work with the LOVELOUD
team to amplify their urgent message of acceptance and unconditional love.”

As part of this quest, Dan Reynold’s created a documentary centered around
LOVELOUD, called Believer. The film received runner up for the “Festival Favorite Award” at Sundance Film Festival 2018 and will premiere on HBO in June.

LOVELOUD’s inaugural festival bowed August 26, 2017 in Orem, UT at Brent Brown
Ballpark. The event drew 17,000 concertgoers and featured live music from Imagine
Dragons, Neon Trees, Krewella, Nicholas Petricca of Walk the Moon (Acoustic), Joshua
James, and Aja Volkman. In 2017, LOVELOUD Foundation lent its support to various
charities such as Encircle and Stand4Kind, as well as national charities, The Trevor
Project and GLAAD.

The LOVELOUD Foundation is a catalyst to bring communities and families together to
help ignite the vital conversation about what it means to unconditionally love our LGBTQ+youth. LOVELOUD offers hope to young people, letting them know they’re not alone and encouraging acceptance in the home and community. It all begins with talking about, sharing and showing the realities of what LGBTQ+ teens face daily. The LOVELOUD Foundation is a 501c3.

AT&T’s commitment to equality and inclusion for the LGBTQ community began in 1975,
when the company became one of the first American corporations to adopt a policy
prohibiting discrimination against employees based on sexual orientation. AT&T also has a long-standing commitment to fostering an inclusive workplace. LEAGUE at AT&T
(Lesbian, Gay, Bisexual, Transgender and Allies Employee Organizations of AT&T) is one of the oldest LGBTQ Employee Resource Groups (ERG) in the nation. In 1998, AT&T
adopted one of the first domestic partner benefits programs for LGBTQ employees. In
2006, AT&T was one of the first U.S. corporations to offer transgender-inclusive health
care benefits. At AT&T, diversity and inclusion will always be top priorities.

All new original comedy series, ‘Turn Up Charlie’ by Idris Elba coming to Netflix

Netflix, the world’s leading internet entertainment service, announced today, all new original comedy series, Turn Up Charlie, created, in the UK, by Idris Elba (who stars and executive produces) and television producer Gary Reich.

Logline: Idris Elba is Charlie, a struggling DJ and eternal bachelor, who’s given a final chance at success when he reluctantly becomes a manny to his famous best friend’s problem-child daughter.

Episodes: Eight, ½ hour episodes

Executive Producers: Idris Elba; Gary Reich; Tristram Shapeero

Co-Executive Producers: Martin Joyce, Ana Garanito

Supervising Producer/Writer: Georgia Lester

Writers: Laura Neal, Femi Oyeniran, Victoria Asare-Archer

Directors: Tristram Shapeero, Matt Lipsey

Producer: Gill Isles

Production Companies: Co-produced by Brown Eyed Boy Productions and Green Door Pictures

Production begins this May in the U.K.

About Idris Elba:

A passionate and dynamic performer, and clearly – man of many talents – Idris Elba perfected his skills on the wheels of steel long before finding fame on the big screen. But from spinning surprise sets in East London clubs, his career as a DJ has, much like his acting path, skyrocketed the Londoner to stardom. Enjoying a stellar year in 2017, with sets at the likes of Snowbombing, Glastonbury, Creamfields, and Elrow London; where he shared a stage with heavyweights MK & Hot Since 82, Idris further enhanced his growing reputation with performances at LA Sound with Skream, and New York’s legendary Output venue, with Seth Troxler. An ever-popular figure across the Balearic island, Idris was a resident at Hi Ibiza across the summer season, performing with the Mambo Brothers, and even finding time in his hectic schedule to rock the decks of Pacha with Bob Sinclar. A talented producer, as well as remixer, the British DJ’s mix of ‘Circles’ (released on his own 7Wallace label), was met with acclaim across the industry, and precedes the upcoming Brett Gould EP on 7Wallace. Kickstarting 2018 in a similar vein of form, Idris performed at legendary producer Shy FX’s ‘Cul.ture’ residency, having previously remixed Shy’s ‘Chocolate’ under his Driis moniker; with the record rapidly climbing the ranks as one of 2017’s most heavily supported tracks thanks to his two dynamic interpretations of the original in the form of the Driis 7 Wallace Mix, and the Driis Sugar Zaddy Mix. Taking his talents across the globe in 2018, Idris continues to cement his reputation as one of dance music’s most in-demand names, with sets already scheduled at the likes of Bristol’s esteemed Motion venue, Forbidden Fruit in Dublin, SW4, and July juggernaut, Tomorrowland, as well as a special residency in Ibiza for the upcoming season.

Rapper Kendrick Lamar just made history by scoring a Pulitzer Prize for his album ‘Damn’

DAMN. ‘captures the complexity of modern African-American life’

Written By | 

Kendrick Lamar has become the first non-classical, non-jazz artist to win the Pulitzer Prize for music for his 2017 album DAMN.

The prize listing describes Lamar’s record, which documents the complexities of growing up in his hometown of Compton, as “a virtuosic song collection unified by its vernacular authenticity and rhythmic dynamism that offers affecting vignettes capturing the complexity of modern African-American life.”

Released almost exactly a year ago and featuring credits from Rihanna, U2, James Blake and (ironically, given the milestone) jazz saxophonist Kamasi Washington, DAMN. has been described as the more compact successor to Lamar’s experimental, often complex sophomore record, 2015’s To Pimp a Butterfly. It sold 353,000 copies its first week, according to Billboard (that’s not including streams — overall it racked up 603,000 “album-equivalent units”), and went platinum earlier this month, the third of his records to do so. Like Butterfly before it, DAMN. garnered Lamar an Album of the Year nomination and the award for Best Rap Album at the 60th Grammy Awards.

“LeBron James or the little boy around the corner, we come from the same struggles, and it comes out of my mouth for them to relate to,” Lamar told Dave Chappelle of the album in Interview Magazine last summer. “I don’t want anybody to classify my music. I want them to say, ‘This is somebody who’s recognizing his true feelings … and views on the world, all on one record.’ I want people to recognize that and to take it and apply it to their own lives.”

The Pulitzer Prize, which was founded in 1917, first established its Music category in 1943. Its recipients were exclusively classical artists until 1997, when trumpet player Wynton Marsalis became the first jazz musician to win the award; Marsalis was only the second African-American composer to win, following composer George Walker’s win with Lilacs just a year before.

Lamar has released at least one album every year since 2015, including, most recently, the accompanying soundtrack for Marvel’s Black Panther, which he curated. He made guest appearances onstage at Coachella over the weekend, during the sets of Black Panther collaborators SZA and Vince Staples.


All eyes are on Cardi B right now, with the release of her debut album Invasion of Privacy on Friday (April 6). The promo run kicks off Saturday night (April 7) with the Bronx rapper performing on Saturday Night Live as the special musical guest.

Bardi will appear on the episode with Black Panther star Chadwick Boseman who will guest host the show. Thursday (April 5), the two entertainers, along with SNL performer Leslie Jones, appeared in a promo ad for the upcoming episode. The promo contains three takes. In one, the two ladies try to break the smooth, calm and collected actor out of his character as they urge him to say his lines with more vigor. In the second take, Bardi and Boseman jokingly insinuate they may be somehow related. In the last clip, Jones urges Cardi to kick some rhymes, but she declines.

Also noticeable in the ad is Cardi’s outfit, an over-sized top that does not show off her curves. She’s been uncharacteristically wearing more and more outfits like this these days adding more fuel to rumors about her being preggers. Cardi refuses to confirm the speculation that she may be with child. “I can’t address all the rumors and everything,” she said in a recent interview. “I have been so open to people about myself, people cannot expect me to open up about everything. Certain things have to be private.

Check out the new promo for tonight’s episode of Saturday Night Live guest starring Cardi B and Chadwick Boseman below.

Jay-Z and Beyoncé Announce Additional OTR II Tour Dates Due to Overwhelming Demand

– More Shows Added in the US and Europe This Summer –

– Citi, TIDAL, and Beyhive Pre-sales Begin March 21st for Newly Announced Dates –

– Tickets On Sale to General Public Starting March 26th at LiveNation.com for Newly Announced Dates –

LOS ANGELES, CA (Tuesday, March 20, 2018) – JAY-Z AND BEYONCÉ have announced additional OTR II stadium tour dates due to overwhelming demand. Kicking off Wednesday, June 6 in Cardiff, UK, the international leg has added a second Amsterdam date on June 20. In the US three new cities will go on-sale: Columbus, OH, Columbia, SC, and Seattle, WA. Due to sold out shows, second dates have also been added in Washington, DC, East Rutherford, NJ, Chicago, IL, Atlanta, GA, and Los Angeles, CA. The highly anticipated tour will stop in 15 cities across the UK and Europe and 24 cities in North America. The full itinerary can be found below.

The tour is presented by Live Nation Global Touring in association with Parkwood Entertainment and Roc Nation. Tickets for the newly announced dates will go on sale to the general public starting Monday, March 26 at LiveNation.com and all usual outlets. On-sale dates and times vary (full on-sale schedule provided below).

Beginning Wednesday, March 21 at 10am through Saturday, March 24 at 5pm (all times local) members of the Beyhive and TIDAL subscribers will have a pre-sale opportunity for the new dates announced in Amsterdam and the US. To join the Beyhive and get access to tour pre-sales, go to Beyonce.com. TIDAL members can find details for purchasing tickets on TIDAL.com or via the TIDAL mobile, web and desktop apps.

Citi is the official credit card for the OTR II stadium tour and as such, Citi cardmembers can take advantage of a special pre-sale opportunity for show dates in the United States, Europe and the UK. For the new performances going on sale on Monday, March 26 Citi cardmembers may purchase tickets starting Wednesday, March 21 at 12pm through through Saturday, March 24 at 5pm (all times local).

Watch the tour trailer now on TIDAL. Embed code available here: http://tdl.sh/OTRII. In the summer of 2014, Beyoncé and JAY-Z performed six weeks of sold out stadium dates across North America with their highly anticipated ON THE RUN tour. The tour closed with two international dates in Paris, France that were filmed for an HBO special that received an Emmy nomination.

Atlanta ticket prices are $324.00, $184.00, $114.00, $83.50, $53.50, $24.00. JAY-Z AND BEYONCE OTR II

Click here for Tickets & Details for concert at Mercedes-Benz Stadium

*Newly added dates in bold


Cirque Du Soleil Performer Falls To His Death During Show In Florida

A Cirque du Soleil performer died after falling at a Tampa, Fla., show over the weekend when his hand slipped off the double rings, the theatrical company announced Sunday.

“While he was performing the aerial straps number, longtime aerialist, Yann Arnaud, fell onto the stage,” Cirque du Soleil’s VOLTA said in a statement on Twitter.

The statement said that the 38-year-old fell about 20 feet. Emergency procedures were initiated, it said, and Arnaud was taken to a hospital, where he died from his injuries early Sunday.

“The entire Cirque du Soleil family is in shock and devastated by this tragedy,” the statement said. “Yann had been with us for over 15 years and was loved by all who had the chance to know him.”

Ben Maldonado, who was in the audience when the fatal accident occurred, told WFTS, the ABC affiliate in Tampa, “They were doing a dance routine on stage and they had these streamers coming down from the roof.”

“One of the guys lost his grip and fell from the streamer down to the floor. The other performers, everybody just stopped on stage and were just pretty much in shock like we were,” he told the television station.

Following the accident, Cirque du Soleil canceled the remaining two shows of the VOLTA tour in Tampa.

Although such accidents are not common, a Cirque du Soleil dancer fell to her death in 2013 during a performance in Las Vegas after slipping out of her safety harness.


Katt Williams Interned At An Alligator Farm to Prep for His Role On ‘Atlanta’

Written By | Angel Diaz 

Katt Williams is starting 2018 on the right foot. Fresh off a great stand-up special on Netflix, the comedian is busy working on a pair of movies—Meet The Blacks 2: The House Next Door (with Mike Epps, Lil Duval, Bresha Webb, and Michael Blackson) and 2 Minutes of Fame (with Jay Pharoah and Keke Palmer)—and just had a show-stealing performance on the first episode of Atlanta‘s second season. Katt plays Earn’s crazy uncle who, for some inexplicable reason just so happens to have a pet alligator, and the neighborhood kids call the “Alligator Man.”

While this isn’t the first time we’ve seen Katt show off his acting skills, this performance did display a range that we haven’t really seen from him before. It’s one of those stand-out performances that makes you hope he ends up getting more roles in the near future. We recently caught up with Katt to talk about how he was able to vibe with an alligator, how serious his acting was in the episode, and his admiration for Donald Glover.

You’re the Alligator Man in the first episode of Atlanta Robbin’ Season. How did you end up on the show?
I’m a music fan and I’m a comedy fan. [Donald’s] name carries that type of weight in both of those circles. So any project that he’s a part of, you want to be a part of as well. He had some thoughts on season two, where he wanted to take it, and how he wanted to put things out there. You can put yourself into somebody’s hand when you can trust their objective.

The first two times I auditioned, I wasn’t good enough and other people were better. I just kept at it, and then I interned at an alligator farm for three-and-a-half weeks, just so I could get comfortable enough that we didn’t use a stuntman. I really adopted the alligator into my home. And became so comfortable with it that it was like working with another co-star.

So you were just like chillin’ with the alligator for three weeks?

How was that experience?
It was life-changing.

How so? 
I’m saying it wasn’t the first alligator; the first alligator turned out to not work. When they got the next one in, he and I were able to vibe. But a lot of people probably would’ve quit.

So what was up with the first alligator? Were you just not fucking with his personality?
No, it was like, the stuff that he thought was cool to do wasn’t cool to do. He thought it was cool to just take his tail and knock people off they feet. That sounds funny and all, but it’s not like a dog, it’s an alligator. He enjoyed freaking people out way too much.

Well, that’s the whole thing, with the first alligator, I tried to act like I wasn’t nervous. That’s probably what got our dynamic off to the wrong foot; we weren’t being true to ourselves. [With] the second [alligator], I understood that this is the closest to a marriage that I’ve ever been. Like, you gotta trust me and I gotta trust you. There’s the line that neither of us needs to cross. I look out for your best interest, and you look out for mine.

There was a part towards the end of your scene when Earn was in the room trying to talk some sense into your character that stood out. Do you see yourself getting into more serious roles?
Yeah, we have some of that lined up. It’s really about the key of the writing. Even if you’re doing something that’s comedic, that doesn’t make the real parts any less real. You know what I mean? The real parts have to be real because it’s a story that we’re telling. I’m having to channel what somebody else is going through. It’s an uncle and a nephew conversation that is as deep as it can possibly be.

Is your character going to return this season?
I don’t know what any of the subsequent episode numbers are. I certainly haven’t seen the last of it.

How was the experience finally getting to work with Donald, since you’re such a big fan?
Oh, it was great. It was magnificent. It was not just him, you know? This is royalty in its completeness. So it’s impeccable. It’s a joy to witness, ya know? When somebody is not just on the top of their game but their people are on top of their game. It’s really wonderful to be able to see the Golden State Warrior mentality play out in another field.


Hear Sade’s First New Song in Seven Years From ‘Wrinkle in Time’ Soundtrack

“I never thought she’d say yes,” director Ava DuVernay says of serene ballad “Flower of the Universe”

Sade released a beatific acoustic ballad titled “Flower of the Universe,” the group’s first new release since 2011. They recorded the track for the forthcoming soundtrack to A Wrinkle in Time, which arrives March 9th.

Anyone familiar with Sade’s work, especially the Lover’s Rock album, will recognize the ingredients in “Flower of the Universe”: A scratchy beat, elegant, melancholy guitar and singer Sade Adu’s polished, imposing vocals. At the end of each verse, a pretty tangle of strings and brass wafts through the song, and “Flower of the Universe” ends in a handsome swirl of orchestration.

Producer No I.D., who recently earned a Grammy nomination for his work on Jay-Z’s 4:44, helped craft the track. “A legend,” he wrote on Twitter. “Sade, it was an honor.”

Director Ava DuVernay announced Sade’s contribution to the A Wrinkle in Time soundtrack last month. “I never thought she’d say yes, but asked anyway,” DuVernay wrote on Twitter. “She was kind and giving. A Goddess.”

Along with Sade’s contribution, the Wrinkle in Time soundtrack will also feature a new song from DJ Khaled and Demi Lovato, “I Believe,” that will play during the film’s closing credits. Sia, Kehlani and the R&B duo Chloe x Halle also wrote and recorded new music for the film, while Ramin Djawadi composed the score.

“Each song on the Wrinkle in Time soundtrack was crafted with great care in close collaboration with the artists,” DuVernay said. “My creative partnership with Sade on ‘Flower of the Universe’ was so connected that I reverse engineered the usual process and used her lyrics as actual dialogue within the film. I truly loved working with DJ Khaled who jumped into this project with open arms and an open heart, along with the great Demi Lovato. Sia, Kehlani and Chloe x Halle beautifully embraced the visuals of the film to create distinct songs that expand and elevate Meg’s heroic journey. And working with Ramin Djawadi was a dream come true as I have been a long-time admirer of his stellar work. His musical compositions for the film are perfectly otherworldly.”

Sade’s last album, Soldier of Love, came out in 2010. The band’s immaculate Quiet Storm R&B is immensely popular – since debuting in 1984, they’ve sold more than 50 million albums around the world. This commercial success has allowed Adu to work at her own pace: After a flurry of releases in the 1980s, she took eight years to help make the group’s fifth album and another decade before releasing Soldier of Love.

The long-awaited debut from the Los Angeles rapper cashes in on its promise. It’s the most gripping record in his catalog.

It’s taken Los Angeles MC Nipsey Hussle longer than most to create his moment. The seasoned mixtape veteran has been on the indie-rap circuit for almost a decade and was once touted as a future star. When fame didn’t come, he made his own seat at the table, infamously selling copies of his Crenshaw tape for $100 each and getting JAY-Z to endorse him and buy 100 of them. He parlayed his rap successes into local business ventures—including a hair shop and a “smart store” for his clothing line—and became a hometown hero who turned his talent into a small merchandising empire. Victory Lap, his first album on a multi-project deal with Atlantic Records, is more than six years in the making. It is formally his “debut album” but functionally his big cash in. Bridging several generations of West Coast rap, Victory Lap uses his cache of war stories to power the most gripping entry in his catalog, recouping an investment.

His raps are still riddled with flashbacks to gangland survivalism, but he’s focused on his pivot to legitimacy, how he flipped Cripping on Crenshaw into a lucrative indie-rap career and then flipped that into an entrepreneurial enterprise. Black capitalism is foremost on his mind these days; he wants to build up his community and get others to follow, advocating for the grooming of more strong black men. But Nipsey’s ambitions can be more problematic than they seem on the surface: He has used his enthusiasm can to fuel homophobia, denigrating many of the men he claims to want to empower. There are nuggets to take aways from his lectures, but the primary lesson to be learned here is just how ingrained “toughness” is in representations of manhood.

As statements go, Victory Lap is more of a remembrance than a celebration. From digging up $100,000 his brother buried in his mother’s backyard for safekeeping only to discover half the money had molded to fighting off surprise challengers trying to steal jewelry from his entourage in Vegas, the album painstakingly documents the life of a reformed bruiser turned hood economist. Self-taught and self-funded, Nipsey fought to escape the cycle of an existence measured only in summers—time spent as “the man” on the block or serving sentences in the pen. He has been chasing sustainability since he was a teenager, and now that he has it, he’s appreciative, relieved even. He doesn’t just bask in his moment, though, he challenges others to pursue the same goals, as on “Million While You Young,” which equates money with salvation (“I can tell you niggas how I came up/Similar to climbin’ out the grave, huh”).

Atlanta Ballet Presents Black Swan

A mixed rep program featuring Swan Lake Act III and a world premiere by Craig Davidson

ATLANTA – In March, Atlanta Ballet presents two sensational works
highlighting the rich legacy and promising future of classical dance. Audiences will fall under the spell of the iconic third act of Marius Petipa’s Swan Lake, staged by Atlanta Ballet Artistic Director Gennadi Nedvigin. This timeless masterpiece is complimented by the world premiere of Remembrance/Hereafter from emerging choreographer Craig Davidson, exhibiting the extraordinary versatility of Atlanta Ballet dancers.

Audiences will have the chance to witness the exquisite choreography of “The Father of
Classical Ballet” with the splendor of Swan Lake Act III. Petipa’s celebrated work exudes
passion, choreographic complexity, and technical brilliance. Building upon the tradition of the classical masters, Australian choreographer Craig Davidson presents a transformative world premiere showcasing the transcendence of dance. This sublime new work will be accompanied by a live quartet performing Franz Schubert’s “Death and the Maiden” to give audiences a truly immersive experience.

“Along with the expressive dexterity of movement in Craig Davison’s spectacular world
premiere, it is enthralling to witness Atlanta Ballet Company members bring fresh energy to the celebrated excellence of Swan Lake,” shared Artistic Director Gennadi Nedvigin. “This mixed-repertory program gives Atlanta audiences the opportunity to experience a well-balanced array of folkloric, classical, and contemporary dance styles.”

Atlanta Ballet’s Black Swan mixed repertory program runs for four performances from Friday, March 16 to Sunday, March 18 at the Cobb Energy Performing Arts Centre – 2800 Cobb Galleria Parkway, Atlanta, GA 30339. To purchase tickets, visit www.atlantaballet.com

Swan Lake Act III
Choreography by Marius Petipa & staged by Gennadi Nedvigin
From one of the most celebrated classical ballets in history, Swan Lake Act III marks the
pivotal moment in which Prince Sigfried mistakes Odile, daughter of the evil sorcerer Von Rothbart, for his true love, Odette. Captivated by her sorcery, the beguiled Prince Siegfried dances with Odile in the famed Black Swan Pas de Deux from which the program borrows its title. Atlanta Ballet Artistic Director Gennadi Nedvigin will stage this choreographic masterpiece, leaving audiences enchanted by its poignant evocations and precise technicality.

World Premiere: Remembrance/Hereafter
Praised internationally for his impassioned, sinuous movements, Craig Davidson has worked alongside world-renowned choreographers including William Forsythe, Jiří Kylián, Mats Ek, David Dawson, Wayne McGregor, Jacopo Godani, Nicolo Fonte, Jorma Elo, and Alexander Ekman. Staged on Atlanta Ballet dancers, the world premiere of Remembrance/Hereafter will be accompanied by a live quartet to provide audiences with a distinctive sensory experience.