Tay Money unveils the official music video for her viral sensation “The Assignment”. Directed by Dad & Jon J. Visuals, the cinematic video is fun burst of energy featuring Tay flexing her way through school, donning a letterman jacket in one scene, and putting up stunts for cheerleading practice in another. Doing it all while she delivers confident and charismatic bars over a skittering bounce, she eases into her announcement, “I understood the assignment” which those familiar with the song can’t help but sing along too. The track was released in September but went viral from a tease on TikTok even before its official release. Now, the sound has peaked this week at #2 on Instagram reels and #3 on TikTok US, averaging 20K TikTok creates per day and just under 800K to date.
Tay Money upholds her red-hot streak this summer. In July, she made her U.S. major festival debut with a standout set at Rolling Loud Miami, bringing the crowd to its feet. “The Assignment” arrives on the heels of a string of summer anthems including tracks “Shake” and “Asthma Pump” which both feature the unfiltered lyrics and attitude that have made the Dallas artist one to watch. Having been featured on the digital cover of ELEVATOR, and hailed by FLAUNT as “one of the hardest female rappers of our generation,” Tay’s in the midst of a hot streak that stretches back to the release of Blockedt. She made that EP with heavyweights like Derrick Milano (a co-writer on Megan Thee Stallion’s “Hot Girl Summer”) and Bankroll Got It (producers of hits like “DO DAT” by Stunna 4 Vegas featuring DaBaby & Lil Baby) — collaborations that fed into the boundary-pushing energy of her tracks since. “Shake” showcases an exciting new side of Tay’s style, highlighting her ability to craft emotionally stirring songs while still sticking to her favorite topics―flaunting her assets and making more money than her haters.