The next evolutionary step in Atlanta trap music, Yung Bans crafts entrancing and hard-hitting melodic rap gems. Keeping time with the Rolex on his wrist, Yung Bans shares “TIK TIK TIK,” his latest single. Produced by Pooh Beatz (Kevin Gates) and Jetson Made (DaBaby), “TIK TIK TIK” is a headphone-ready slice of bubblegum trap, percolating with electric keyboards and frantic hi-hats. Mutating his voice to fit each line, from a delicate whisper, to a wavering croak, to an angelic falsetto, Bans flashes his star potential on the new track, chronicling his frustrations with law enforcement and fake fans who don’t want to see him evolve. Directed by Bavani Productions, the video for “TIK TIK TIK” is an effects-laden peek into Bans’ high-rolling lifestyle, complete with foreign cars, designer threads, and paintings of famous gangsters. “TIK TIK TIK” follows “Gutta Bitch,” Bans’ recent collaboration with YNW Melly, which has over 1 million views on both YouTube and SoundCloud since its release last week.
Known for his effortlessly addictive and inventive flavor of trap music, Yung Bans’ sound is tailor-made for success. The Atlanta native burst into public consciousness in 2018, releasing three self-titled EPs, collaborating with the likes of Future, Juice WRLD, Lil Skies, and Lil Yachty, and earning positive mentions in Pitchfork, The FADER, HYPEBEAST, and more. The young rapper had streaming success with singles like “Ridin,” featuring Landon Cube and YBN Nahmir, and “Lonely,” featuring Lil Skies, which earned a combined 71 million streams on Spotify, and developed a fruitful relationship with Cole Bennett, who directed the video for “Ridin” (24 million views), among others. With a monthly listener count that approaches 2 million, Bans is ready to take the next step in 2019.