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the Jacka – “Cherish Me” ft. Dubb 20 & Street Knowledge

Mixing Archival Footage of the Late Bay Area Legend with New Footage of the Friends Who Survive Him, “Cherish Me” is the Latest Video from the Murder Weapon Album

With his raspy voice and streetwise lyricism, few rappers command love and respect like the late Cali legend, the Jacka. A celebration of his life and career featuring some of his friends and artists, the Jacka’s presence returns in “Cherish Me,” a new music video. A deeply soulful mob anthem, “Cherish Me” finds the Jacka dwelling on his own mortality and imploring his fans and friends to love him while he’s still around: “Guess I won’t be here forever/Better cherish me/In the same game where real n****s perish away.” The new video collects archival images of the Jacka, intercut with clips of his friends, including 2 of the 3 members of Jacka’s Artist Records label, guest rappers Dubb 20 and Street Knowledge, reminiscing about the man in a secluded bar and at the intersection of 94th and MacArthur, where a fan painted a mural in Jacka’s memory. “Cherish Me” is the second video from Murder Weapon, the Jacka’s recently released posthumous album, following the vibrant video for album highlight “Ask God.”

A celebration of the Jacka’s legacy, Murder Weapon was lovingly completed by many of his closest friends, including Husalah, Rydah J. Klyde, FedX of his Mob Figaz crew, and frequent behind-the-boards collaborators like RobLo, Maki, DJ Child, Lev, and AK. The completed version of an album the artist was working on before he tragically passed in February 2015, Murder Weapon executes the Jacka’s original artistic vision, compiling dozens of unreleased verses and keeping the original instrumentals whenever possible.

Murder Weapon is home to “Can’t Go Home,” a soulful collaboration with Freddie Gibbs, which earned coverage in PitchforkHotNewHipHop, and more, and recent single “Take Over The World,” a heart-wrenching and hopeful song that dwells on Jack’s lifelong struggles. The album also boasts new highlights like the Curren$y and Berner collab “Live It Up,” the conspiratorial “Ancient Astronaut,” featuring Killah Priest, and the night-driving anthem “We Outside.” Featuring additional appearances from Styles PPaul WallCormega, and more, Murder Weapon arrives via The Artist Records / EMPIRE.