The L.A. Rap Collective Share a New Visual For the Latest Mafia Bidness Single, Complete With Concert Footage and Behind-The-Scenes Moments

Shoreline Mafia – “Change Ya Life”

Since forming in 2018, Shoreline Mafia has grown into one of the most popular acts on the West Coast, drawing droves of fans to their energetic shows. Flashing back to a happier time, before the COVID-19 pandemic put a temporary end to live music, Shoreline shares a new visualizer for “Change Ya Life.” A bouncy rider’s anthem produced by Detroit native Helluva (Tee Grizzley’s “First Day Out,” Megan Thee Stallion’s “B.I.T.C.H.”), “Change Ya Life” combines fluttering synths with crisp handclaps and thunderous low-end, as OhGeesy and Fenix Flexin brag about their new Benzes and infinite bottles of Dom Perignon. The new visualizer combines raucous footage from sold-out shows with behind-the-scenes footage of the making of the new song and the upcoming Mafia Bidness. The new visualizer also pays touching tribute to Mac P Dawg, a close associate of Shoreline Mafia who tragically passed earlier this year.

Working with frequent collaborators and new faces, Mafia Bidness expands and refines the Shoreline sound, offering viciously clever bars atop propulsive instrumentals. Hosted by OhGeesyFenix FlexinRob Vicious, and Master Kato, the upcoming project fits firmly within the West Coast tradition, offering beats that reference classic hyphy, G-funk, and party rap tracks, bringing hard-hitting L.A. anthems produced by frequent collaborators RonRon and Ace The Face, and furthering the deep connection between flourishing rap scenes in Los Angeles and Detroit. Mafia Bidness hits DSPs on July 31st via Atlantic Records and is now available for pre-order.

Mafia Bidness is the culmination of a massive year for Shoreline Mafia. In late June, the crew connected with YG for “Gangstas & Sippas” (Remix), a new version of the Too $hort-sampling, Q Da Fool-featuring slapper. Earlier this year, Shoreline recruited Lil Yachty for the laid-back rider’s anthem Ride Out.” This spring, Rob Vicious shared his new mixtape Breakthrough, which featured production from Three 6 Mafia’s DJ Paul and a guest appearance from Fenix Flexin. Fenix is currently preparing to release his first solo project later this year. In February, before the COVID pandemic, Shoreline performed their first festival-headlining set at Vancouver’s Lil Fest.

Pre-order Mafia Bidness

Buy/Stream “Change Ya Life”: