Racking up millions of views on each YouTube upload, Los Angeles rapper King Lil G commands a grassroots army of loyal fans. Taking a break from his grind, King Lil G enjoys a luxurious day and night in L.A. in “47 Deep,” his latest video, premiered by L.A. Leakers. Though King Lil G often dwells on the realities and dangers of hood life, “47 Deep” finds the 30-year-old rapper embracing the rap life, brushing aside his past to bask in the glory of sold-out tours, hotel room parties, and the love and respect of his AK 47 Boyz crew: “You can catch me at the Ritz/Two or three zips/Life is what you make it, God forgive me for my sins.” In the video, King Lil G relaxes poolside at a luxury hotel reflecting on his success, amazed at just how far he’s come. “47 Deep” is the latest video single from Eternal, his upcoming album, following the vicious, HYPEBEAST-premiered “No Face No Ca$e,” which has over 1.2 million views in just two weeks of release.
The follow-up to last year’s Blessed By God, which charted on both the Billboard Heatseeker and Independent Album Charts, Eternal finds the 32-year-old rapper pondering his legacy, reflecting on his past transformed him into the person he is today–an established star and neighborhood hero, bridging the gap between L.A.’s G-Funk past and minimalist present. The work of a proud DIY craftsman–King Lil G had a hand in producing each of the album’s ten tracks–Eternal finds the rapper born Alex Gonzalez hungry and eager to assume his rightful place on the national rap scene. Furthering Lil G’s message of keeping up hopes under terrible circumstances, Eternal releases on July 26th via EMPIRE.
Born in Los Angeles and raised by a single mother, a descendent of famed revolutionary Emiliano Zapata, Alex Gonzalez quickly learned how to provide for his family, earning by any means necessary. He found a better way to make a living when he turned full-time to rapping in the early 2010s, taking inspiration from 2Pac, NWA, Snoop Dogg, and the G-Funk movement. Devoted to his neighborhood, Lil G’s raps pushed a message of hope, using stories from his past to help illuminate a better path for the city’s youth. In 2014, King Lil G dropped two mixtapes, Lost In Smoke and AK47 Boyz, which boasted the massive local hits “Welcome To LA” and “Hopeless Boys,” which has over 40 million plays on YouTube. Now an established and respected figure in the L.A. rap scene, King Lil G musters a dedicated grassroots legion of fans, with more than 2 million followers across social platforms, 300 million views on YouTube, and 50 million streams on Spotify.