INDEPENDENT ARTIST DOMINATED 2020 WITH OVER 100M STREAMS OF JAGUAR PROJECT
Grammy-nominated singer, songwriter and producer Victoria Monét is back with sultry new track “F.U.C.K.” Written by Monét and produced by D’Mile, Victoria’s unmistakable vocals glide over a laid-back R&B beat, interlaced with soulful harmonies and playful electric guitar to produce a modern-day love song. A reflection of the updated approach to relationships for many, “F.U.C.K” emphasises the love that can be had for a “friend you can keep” without the ties of commitment.
“‘F.U.C.K’ is a nod to the millennial and gen Z mindset. We do not have to be confined to traditional commitment ideals, and instead, embody the freedom to be intimate when and with whom we mutually please! I wanted to give that non-binding friendship intimacy an official name…the way we see it, if you’re never in a relationship, you technically can never break up. It’s forever fun, it’s playful, it happens. So…F.U.C.K it!” Monét shares on the release.
“F.U.C.K” is the first release to follow critically heralded project JAGUAR, Monét’s 2020 independent project released via Platoon. JAGUAR is a boundless and uncompromising artistic statement from Victoria that speaks volumes to female empowerment, sexual freedom, self-expression.
Monét has been on a winning streak that started in late 2019 with the release of her self-love gym anthem “Ass Like That,” which came with a killer 70s workout inspired video and in perfect time alongside four Grammy nominations. She wasted no time getting into 2020 sharing “Moment” with a breathtaking and immersive video shot in South Africa, followed by the sexy and straight forward “Dive.” Just ahead of the JAGUAR’s release, Monét dropped disco-influenced “Experience,” produced and featuring SG Lewis, which made a global impact and continues to have a viral presence with trending roller skating videos. Featured artist Khalid provides an unparalleled perfect match to Monét’s breezy vocal balm. The single was released on Juneteenth in celebration of Black joy, life and love. Collectively, the singles have earned acclaim, landing Monet her late-night debut on Jimmy Kimmel Live!, performing “Moment”. Monét has been a favourite for streaming platforms, with early support from Apple Music (Up Next Artist), Spotify, Amazon, YouTube and Deezer.
2020 was also another huge songwriting year for Victoria Monét. She is responsible for some of the biggest hits leveraging her songwriting skills into chart-topping hits – most recently for Chloe X Halle (“Do It”), BLACKPINK and Selena Gomez (“Ice Cream), Brandy (“Rather Be”) – and again for Ariana Grande, whose new single and remix with Doja Cat and Megan Thee Stallion “34+35” sits in the Billboard Top 10. She was previously nominated for four Grammy Awards for her work on thank u, next – an album she was essential in architecting, and is currently nominated for writing “Do It” for Chloe x Halle.
2021 will also bring a new kind of adventure for Monét, who has been “promoted to the title just above Queen…Mom,” and is due very soon!