Dominican-Italian songstress, YEИDRY, releases a new version of her Dominican dembow-inspired buzzing single “KI-KI” featuring ENNY via Sony Music Latin/RCA Records. The track mixes various styles, cultures and languages and it reflects YEИDRY’s very essence. With the addition of ENNY on this latest version of the song, the London rapper adds her raw bars and personal flare to the upbeat track. The term “ki ki” is an abbreviation of “Juaniquiqui” which in Dominican slang refers to money.
Back in May of this year, YEИDRY released the original version of the single and video for “KI-KI”. The striking visual was directed by YEИDRY, Christopher Hesketh, Becky Hern, and choreographed by Simrin Player (Justin Bieber, Shakira). The video opens with an unapologetic and carefree YEИDRYwho we see blocking incoming calls while allowing herself to sit back and enjoy her life. The visuals then follow her as she dances on the street letting go of the pressures that come with being a hard-working woman.
YEИDRY has been busy this past year. She embarked on a Soho House Rising / “KI-KI” Launch Tour that stopped in places such as Berlin, Amsterdam, Barcelona, Rome, Paris and more. She also performed at Afropunk in Miami, Rumbaz Festival in Las Vegas Montreux Jazz Festival in Switzerland, andLollapalooza Paris. YEИDRY continued to step into the fashion world and attended front row at the Jean Paul Gaultier, Acne Studio and Kenzo shows during Paris Fashion Week. She was also a pillar during Latin Billboard Week in various discussion and events and most recently was a part of NPR Music’s 15th anniversary event in Washington DC.
YEИDRY is currently working on her debut album coming in 2023.