Zack Bia Releases Video For “Hardcore (Feat. Don Toliver)”
After releasing his debut single last week, Zack Bia, the multi-talented DJ, label executive and tastemaker returns with the video for “Hardcore”, with multi-platinum rapper Don Toliver. The official music video features footage of Zack’s recent travels including Paris Fashion Week and around Los Angeles with Don Toliver. Filmed on a VHS the clip is directed by Zack himself and edited by Sasha Shogren.
Pulling from the same diverse set of influences that characterize his DJ sets, Zack’s production on the track is club-ready and provides the perfect palette for Don Toliver’s ethereal melodic delivery – a trademark of his which sets him apart as one of the foremost innovators in hip-hop. Cutting-edge collaborations like this are key to Zack Bia’s artistry: In addition to “Hardcore,” the talented DJ is readying many more tracks that will crisscross genres and push boundaries later this year. The vision extends to the single’s cover art too, designed by Japanese streetwear designer Verdy, the creative behind Girls Don’t Cry and Wasted Youth. “Hardcore (feat. Don Toliver)” is available now via Field Trip Recordings/Geffen Records.
The single’s release caps a wave of excitement surrounding Zack Bia, whose unique ear for identifying tomorrow’s hits today and curation skill has made him an automatic go-to for the world’s premiere events. Just a few years removed from USC and building through the local party scene, he is now one of the most in-demand DJs for the world’s top brands and played recent bookings for Spotify, Amazon, Louis Vuitton, Adidas and OffWhite, as well as GQ’s 2023 Paris Fashion Week Party. Yet, while the attention swelled, he has remained a trusted confidante as he DJ’d for many superstar acts’ intimate release parties, including events for The Weeknd, Jack Harlow, Baby Keem and Brent Faiyaz, and served as direct support for Post Malone’s ‘Twelve Carat Toothache’ arena tour in 2022.
Plus, while Bia manages his own budding career, he also cultivates and shares his musical insights and creative tastes with rising talent as a co-founder of the Field Trip Recordings label group. The LA-based label’s roster includes rap breakout star Yeat, whose first album with the label, 2Alive, reached No. 6 on the Billboard 200 chart and has soared past 1.2 billion streams worldwide.