OVO SOUND ARTIST NAOMI SHARON RELEASES VIDEO FOR NEW SINGLE “MISS THAT”
OVO Sound Artist Expands Her Sound with Afropop-Infused Record and Striking Visual Performance
OVO Sound’s Naomi Sharon releases the official video for her newest single, “Miss That,” delivering a vivid choreography-driven video to a record that has earned widespread critical praise. Billboard noted that Sharon “blends the worlds of dancehall, EDM and R&B with ease,” touted by Vibe as a a release “You Need On Your Playlist” and Grungecake declared she “hits her mark with new punchy track ‘Miss That.’” The video is directed by the award-winning Director Zac Dov Wiesel (Audrey Nuna, Megan Thee Stallion).
For fans familiar with Naomi Sharon’s progressive R&B songs, the video reveals another side of her artistry: the trained performer. Before launching her recording career, she formally trained at the Academy of Theatre and Dance and spent three years on stage as Shenzi in the Dutch production of The Lion King. Sharon brings that theatrical foundation to the forefront on “Miss That,” where movement and music become inseparable.
The choreography was created by Amsterdam-based choreographer Jordy Sparidaens, working directly with Sharon during rehearsals to refine, teach, and shape the routine into its final form. The result is a striking, precisely executed visual language that matches the cool, understated confidence of the track itself.
“This record gave me space to expand my sound and tap into movement in a new way,” says Naomi. “Bringing choreography into it felt like a natural extension of the song and added another layer to how I wanted to present the energy behind it.”
“Miss That” marked a significant homecoming moment when Sharon performed it live at the Edison Awards in Amsterdam, one of Europe’s prestigious music ceremonies and often considered a longtime European counterpart to the Grammy Awards. Her EP The Only Love We Know was nominated for Best Soul/R&B/Funk Album/EP at this year’s ceremony. She premiered the song at a special live performance during NY Fashion week in a collaboration with Telfar.
FOLLOW NAOMI SHARON