Biig Piig Shares Video For ‘In The Dark’ Taken From Illustrious Debut Mixtape, ‘Bubblegum’

Biig Piig has today shared the video for new track ‘In The Dark’: a brooding highlight from debut mixtape Bubblegum, which is out now on RCA. Featuring ‘Picking Up’ (with Deb Never), recent single ‘This Is What They Meant’ and suitably-explosive viral hit ‘Kerosene’, Biig Piig begins an already-sold-out UK headline tour in March as part of a global run of dates. She was recently selected for the prestigious BBC Sound of 2023, with ‘Kerosene’ nominated last week for RTÉ Choice Song Of The Year. 

Directed by Edward Pagington, the stunning ‘In The Dark’ video captures Biig Piig past, present and future like never before. It’s a raw but reflective moment on the dancefloor – “Found my home here in the dark” – but the sense, too, of someone now able to sit with herself, and face whatever the future has in store. ‘In The Dark’ was the first song Biig Piig conceived for debut mixtape Bubblegum, which dropped this week to superb reviews across the board.

Bubblegum adds a new chapter to  Biig Piig’s incredible story thus far, with her innately adventurous spirit (musically, geographically, and emotionally) exploring themes of self-discovery, longing, and ultimately embracing the unknown. Across Bubblegum, pockets of quiet contemplation are punctured by moments of release: from the chaotic night out of ‘Picking Up’ to the combustible lust of ‘Kerosene’. What emerges is a newfound sense of perspective: ‘This Is What They Meant’, for instance, is about experiencing a new city, and yourself, through another’s eyes. It’s all tied up for Biig Piig in a playfully surreal aesthetic: “Bubblegum is sweet and nice to look at, but it’s sticky. I like the innocence, but was drawn to the texture — balloony, elastic, stretchy. And it bursts, too. That’s what the tape felt like.”

Today, Biig Piig is able to chronicle her journey thus far with rarified clarity. It’s a wild path that has already seen the Irish (via West London and Malaga) artist earn a devoted audience, with over 200 million streams, co-signs ranging from Billie Eilish to Lil Nas X, and tours alongside the likes of Glass Animals, Jungle and her own NiNE8 Collective. Bubblegum chronicles an intense, at times isolated period of self-examination – but like all Biig Piig’s work, it’s ultimately bound by the potential of human connection.

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Bubblegum – Tracklist:

1. ‘Only One’
2. ‘Liquorice’
3. ‘Kerosene’
4. ‘This Is What They Meant’
5. ‘Ghosting’
6. ‘Picking Up’ (ft. Deb Never)
7. ‘In the Dark’

Biig Piig – Live Dates:

27.02.23 || New York || The Mercury Lounge (SOLD OUT)
01.03.23 || San Francisco || Popscene at Rickshaw Stop (SOLD OUT)
02.03.23 || Los Angeles || The Echo (SOLD OUT)
10.03.23 || Paris || La Maronquinerie (SOLD OUT)
12.03.23 || Amsterdam || Melkweg OZ
14.03.23 || Berlin || Säälchern
16.03.23 || Cologne || Luxor
17.03.23 || Brussels || Botanique (SOLD OUT)
19.03.23 || Glasgow || King Tuts (SOLD OUT)
20.03.23 || Manchester || Gorilla (SOLD OUT)
21.03.23 || Bristol || Thekla (SOLD OUT)
23.03.23 || London || Brixton Electric (SOLD OUT)
25.03.23 || Limerick || Dolan’s (Venue upgraded due to demand)
26.03.23 || Cork || Cyprus Avenue (SOLD OUT)
28.03.23 || Dublin || Academy