GRACEY shares new single ‘Back To Then’

GRACEY. She’s the BRIT-nominated star-in-ascent. The architect of irresistible pop hooks that get under your skin and scale the charts to the UK Top 10, amassing more than 140 million streams. Expansive, rough, euphoric and lacerating – these are the forces at play in her vibrant and altogether singular sound. Today, GRACEY unveils the latest single in a year of musical reinvention, ‘Back To Then’. 

Rising through the ranks at BRIT School where she devoted herself completely to developing her craft, GRACEY’s SoundCloud demos caught the ear of legendary hitmaker Brian Higgins, who invited her to join his famous songwriting collective Xenomania (Girls Aloud, Pet Shop Boys, Sugababes) when she was only 16 years old. Within two years, GRACEY had written her first Platinum hit: ‘By Your Side’ by Jonas Blue featuring Raye. But it was when she was at the helm of her own vision with EPs Imposter Syndrome, The Art of Closure and Fragile that there was a real landslide of intrigue. 

Her music has been championed by BBC Radio 1’s Jack Saunders, Sian Eleri and Mollie King on the airwaves as well as The Guardian, The Face, i-D, Notion, NME, Clash and The Line of Best Fit, among many more. 

‘Back To Then’ captures pop in the full bloom of maturity. While her forerunning singles ‘Delirium’ and ‘Rhetorical Questions’ explore the thrill and fear of love in freefall, this new track approaches love lost. With a soundscape that’s hazy and sun-dappled like a fond memory, it finds her pondering whether friendship is on the cards with an ex. GRACEY comes full circle from her 2021 EP Fragile: ‘Back To Then’ is written about the same person, but this time, there is growth and evolution in her mindset. It’s a story brought to life by a video directed by Tony Tacheny which sees GRACEY begin in a world of greyscale before stepping into shifting worlds of light and colour; an illustration of the turning tides of a relationship as emotions change and transform with it. 

GRACEY shares: “Back to Then is about the irreversible effects falling in and out of love can have on a pre-existing friendship. It was written after a night where I’d bumped into an ex at a bar after years of not speaking; I was reminded of how much we actually got on and realised I actually just missed them as a person, not even in a romantic way. The hard reality is that we will never truly be able to go back to the friendship we had before our relationship. This song reflects how strange it feels watching someone who once meant everything to you become a stranger. I think of ‘Back to Then’ as the more *level-headed* sister song to my single from a few years ago, ‘What a Waste’, and I’m so excited to release it as part of this new chapter in my life.”

To celebrate the single’s release, GRACEY played quizmaster at her (not so) Rhetorical Pop Pub Quiz at Prince Arthur in Shoreditch on the eve of its release. Winners selected from her community of fans were invited with a +1 to the event where prizes were to be won along with an exclusive first-listen to the track. 

GRACEY shares: “Back to Then is about the irreversible effects falling in and out of love can have on a pre-existing friendship. It was written after a night where I’d bumped into an ex at a bar after years of not speaking; I was reminded of how much we actually got on and realised I actually just missed them as a person, not even in a romantic way. The hard reality is that we will never truly be able to go back to the friendship we had before our relationship. This song reflects how strange it feels watching someone who once meant everything to you become a stranger. I think of ‘Back to Then’ as the more *level-headed* sister song to my single from a few years ago, ‘What a Waste’, and I’m so excited to release it as part of this new chapter in my life.”

To celebrate the single’s release, GRACEY played quizmaster at her (not so) Rhetorical Pop Pub Quiz at Prince Arthur in Shoreditch on the eve of its release. Winners selected from her community of fans were invited with a +1 to the event where prizes were to be won along with an exclusive first-listen to the track.