GRAMMY NOMINATED RAPPER LATTO AKA “BIG MAMA” RELEASES HER LATEST SINGLE
Big Mama has arrived! Today, ATL-based Grammy nominated rapper Latto releases highly anticipated single “Big Mama” via RCA Records. The drop comes right before her performance at the 2024 BET Awards this Sunday where she’s garnered two nominations (“Best Female Hip-Hop Artist” & “Best Collaboration”).
This release follows her releasing the remix to her single “Sunday Service” at the beginning of this month featuring Megan Thee Stallion & Flo Milli. Most recently, Latto headlined ATL’s Hot 107.9 Birthday Bash last weekend and made history as the first-ever female headliner. Big Mama showed up and showed out giving a stellar performance to her fans and surprising them with major special guests including Usher, Flo Milli, Mariah The Scientist and more.
The 2023 BET “Best Female Hip-Hip Artist” award winner has brought everyone to her ATL church this summer starting with the original version of the single “Sunday Service” which garnered viral buzz when Latto teased a snippet of the song on her IG a few months ago, giving fans her signature witty bars over a catchy beat. Directed by Hidji World and Latto herself, the video features Latto in various settings including the Bronx with “twenty black suburbans we pull up like Sunday Service”. In addition to music, Latto wrapped up taping Season 2 of Netflix’s Rhythm & Flow as a judge alongside DJ Khaled and Ludacris, which is coming out this year.
With over 1 billion streams worldwide across all platforms and accolades continuing to rack up from her success, Latto has the stage to become a global superstar. Since the release of her hit RIAA-certified 3x Platinum single “Big Energy” in 2021 Latto has been inescapable. She went on to make history with the single as the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single. Overall, she’s also the first female artist in 12 years to accomplish this feat, joining the company of Rihanna (“Rude Boy”), Alicia Keys (“No One”), Beyonce (“Irreplaceable”), Mary J. Blige (“Be Without You”) and Mariah Carey (“We Belong Together”), the last five to previously achieve this. Since then, she has won various awards including: “Best New Artist” at the 2022 BET Awards, “Best New Artist” at the 2022 People’s Choice Awards, Variety Hitmakers “Breakthrough Artist” Honoree, 2023 Billboard’s Women in Music “Powerhouse Award,” “Song of the Summer” for “Seven” with Jung Kook at the 2023 MTV VMA Awards, and “Best Female Hip-Hop Artist” at the 2023 BET Awards.
In addition to all the awards Latto has racked up over the past few years, she was also nominated at the 2023 Grammy Awards for “Best New Artist” and “Best Melodic Rap Performance” (for “Big Energy (Live)”) and has graced multiple print covers in 2023 alone such as Cosmopolitan, Rolling Stone “Musicians on Musicians” Issue with Snoop Dogg, XXL Magazine – which included a video component for XXL’s first-ever all female cypher curated bby Latto (that trended on Youtube and went viral) – and a digital cover for Forbes ’30 Under 30’ as the call out for the Musicians section. This past summer Latto wrapped her international festival run in Europe that included Wireless Festival (London), Roskilde Festival (Denmark), Rolling Loud Germany, and more. She also attended Milan Fashion Week where she went to various shows including Robert Cavalli, Etro, Blumarine, Diesel and GCDS. With the release of her latest singles and collaborations plus working on her next album, the next chapter of Latto’s career will have more new music, more vibrant visuals and more big energy from The Biggest.
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