Honda expands Ride Red Demo Days program for 2026
American Honda announced the 2026 Ride Red Demo Days program, a nationwide initiative that brings a dedicated Honda demo fleet to Honda powersports dealerships, giving customers easy, close-to-home opportunities to test ride a wide range of two-wheel on-road models. Supported by two Honda demo trucks operating across eastern and western regions of the country, the year-round program will visit approximately 50 Honda dealers, beginning April 3-4 at RideNow Peoria in Peoria, Arizona. In addition to test-ride opportunities, many events will include food, family-friendly activities and giveaways, while allowing attendees to connect with dealership staff and learn more about Honda’s lineup.
Models available for test rides span Honda’s on-road lineup, including:
- Touring: Gold Wing
- Sport Touring: NT1100
- Adventure: Africa Twin, Transalp, NX500
- Dual Sport: CRF450RL, CRF300L Rally
- Cruiser: Rebel 1100, Rebel 300 E-Clutch
- Sport & Standard: CBR1000RR, CB1000 Hornet SP, CB750 Hornet, CBR650R E-Clutch, CB650R E-Clutch, CBR500R, CB500R, CB300R
(Available models subject to change.)
“As any rider knows, the best way to understand a motorcycle is from behind the handlebars,” said Colin Miller, Manager of Experiential Marketing at American Honda. “With the support of our amazing dealer network, Ride Red Demo Days give customers a convenient, fun, hands-on opportunity to experience the performance, comfort and technology of Honda’s extensive lineup of two-wheel on-road models in real-world conditions, helping them discover the bike that truly fits their riding style and needs.”
For a full list of tour stops, visit the Events Page on Honda’s consumer website. Please note that additional demo events will be added in the coming weeks.